I came into marketing through technical and sales roles, so I’ve never looked at it like a support function. To me, it’s part of how a company grows, earns trust, and stays relevant. Today I lead global marketing at CTI across Pro AV, broadcast, and mission critical markets. My work sits across growth, positioning, sales alignment, and market strategy in environments where the sales cycles are real, the stakes are high, and credibility matters. I lead a distributed global team and work across markets where strategy cannot just sound smart. It has to hold up in the real world. That means connecting the work to market reality, supporting growth across regions, and making sure execution actually matches the story. I do my best work in complex B2B environments where trust is earned slowly, buyers are skeptical, and activity is easy to confuse with progress. It usually is not. I care a lot about the gap between what a company says, how it operates, and how it grows. That gap tells you whether the strategy is real.
Elizabeth Romero
Sr. Director, Learning Technologies & Instructional Innovation, University of Illinois Chicago
ACE Mentor Colorado Associate Board Member
Former Co-Chair Rising AV Professionals Council- 2023-2025
Engineering Mentor
CTS-D-certified Audiovisual Consultant with over 13 years in the industry.
Talk to me about volunteerism, mentorship, and technology growth. I guess probably AV too.
I am a client centric AV/IT Technologist / Account Manager working with enterprise clients on a national and global level. With a long career focused on convergence technology, I am passionate about developing great user experiences through development of solving collaboration challenges.