International Sales for Asukanet Co., Ltd.

Started my career in the insurance industry, specifically Workers comp. Eleven years ago I answered a call from an old friend I  went to grade school with and he asked me to come help him manage his broadcast cabling company. That old friend is Carl Craver and the company is Viper Cabling Inc.  WE handle everything from small voice and data /AV installs to large broadcast projects.  I took over Carl's  spot on the ITS Council and have been volunteering ever since 2012. I am excited to have been recently elected as the ITS Council chair.   As the new Chair I hope to recruit new members that would like to be a part of our next charity project. 

I came into marketing through technical and sales roles, so I’ve never looked at it like a support function. To me, it’s part of how a company grows, earns trust, and stays relevant. Today I lead global marketing at CTI across Pro AV, broadcast, and mission critical markets. My work sits across growth, positioning, sales alignment, and market strategy in environments where the sales cycles are real, the stakes are high, and credibility matters. I lead a distributed global team and work across markets where strategy cannot just sound smart. It has to hold up in the real world. That means connecting the work to market reality, supporting growth across regions, and making sure execution actually matches the story. I do my best work in complex B2B environments where trust is earned slowly, buyers are skeptical, and activity is easy to confuse with progress. It usually is not. I care a lot about the gap between what a company says, how it operates, and how it grows. That gap tells you whether the strategy is real.

Helping lead the charge of AVIXA's research efforts into the trends and opportunities in the pro AV industry. When not digging into data, speaking and writing about the trends, or discussing where to focus our research efforts next, I enjoy spending time outdoors on walks, hikes or fishing adventures. Though I also have a soft spot for consuming AV content in my DIY home theater, thanks to a love for good audio I get honest from my Dad!