Entrepreneur of the AV industry and communication technologies. Enthusiastic and committed to people, in creating companies with a high human sense, passionate about marketing and new forms of digital communication. With more than 27 years of experience, I currently manage Viewhaus, my goal is to lead the company and make it a benchmark in the AV industry in Mexico, as well as being part of the most important AV service provider network around the world. I collaborate as an ambassador for SAVe (Sustainability in AV) in Mexico, as well as for AVIXA Xchange and I am part of the AVIXA sustainability advisory group, this allows me to endorse my interest and commitment to sustainability, circular economies and the environment.
Experienced AV professional with more than 15 years of expertise in project management, design, coordination, and technical consulting. I have a deep understanding of the audiovisual field, with a diverse background spanning nonprofit organizations, the public sector, and interactive museums. My career has been defined by a strong focus on immersive experiences — creating environments that blend technology, storytelling, and space to engage audiences in new ways.
At the heart of my work is a passion for transforming museums into interactive and immersive spaces, where audiovisual design enhances visitor engagement and creates memorable cultural experiences. My interests center on the intersection of technology and creativity, and I have always stayed at the forefront of this rapidly evolving landscape.
Dirección comercial - estrategia comercial para canales B2B & Distribución en Grupo Niza
For the past 22 years, I have been actively involved in this dynamic Industry, witnessing its incredible evolution firsthand.
I started my career as a salesman, working to understand the intricacies of audio and video market. Through education, I climbed the ranks and am now proud to be a partner and Director of Products at Discabos Group Brasil, a leading value-added distributor that supplies products and services to audio and video integrators.
My responsibilities are relationships with manufacturers, forecasting, logistics, and product development.
In addition to my role at Discabos, I have been an active member of Avixa for the past decade, immersing myself in this vibrant community of professionals. In 2018, I earned my Certified Technology Specialist (CTS), further solidifying my expertise in the AV industry. I am very proud of it.
Four years ago, I received a humbling invitation to join the Avixa Foundation as a Director. Today, I proudly serve as its President, a position that fills me with immense pride and a deep sense of purpose.
For those unfamiliar with the Avixa Foundation, it is a non-profit organization dedicated to encourage the talent pathway and to fostering the careers within the AV industry. We are here to create the futures leaders of our industry.
To achieve this, we have assembled an extraordinary team of staff and directors who work to develop activities and programs aligned with our strategic goals.
In July 2023 I began to command the operation of DUCaaS, an AV technical services outsourcing company that is part of the Discabos Group. I am concerned about the future of the AV industry regarding two important topics: Education and Sustainability.
In November 2023 I started my role at SAVe, as Ambassador for Brazil. Today I serve in The Board of Directors and as co-chair of Sponsorships. I feel a deep sense of purpose in being part of SAVe.
I am marathon runner for pleasure, currently live in São Paulo, Brazil, with my wonderful wife Patricia and children Luca and Bianca.
One Stop for all AV Solutions [Hardware and Software] - PeopleLink is a Manufacturer and global solution provider for commercial AV conferencing hardware equipment. We have unique solutions for Hybrid Smart Classrooms, TeleHealth and software customizations. We also offer custom designed Video Conferencing solutions tailored for the needs of Industry specific requirements.
