Drew Lobley is an accomplished AV and technology professional with 30 years of experience in driving business growth, fostering innovation, and leading successful teams. From founding entrepreneurial ventures to delivering innovative solutions, Drew specializes in building relationships, delivering impactful solutions, and advocating for the AV industry.
As an active contributor to AVIXA’s System Integrators Council and a mentor to colleagues, Drew combines strategic vision with a passion for empowering others. His expertise in professional AV systems, coupled with a commitment to continuous learning, ensures exceptional results for clients and partners alike.
Performance-driven professional offering over 17 years of insightful experience, building on a strong foundation in AV systems and workplace transformation strategy, I work hands-on with clients to design, implement, and optimize technology that drives collaboration, innovation, and productivity in the modern workplace.
At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.