I believe marketing should do more than make noise. It should make it matter. Whether it’s driving demand, building brand heat, or giving sales teams something real to run with, I’m here to make sure marketing actually moves the needle. At CTI, I lead a team of people who give a damn about results and relationships. From Pro AV to broadcast, mission critical spaces, and beyond, we create campaigns that build trust and drive growth. No cold DMs. No gimmicks. Just work that works. What drives me? The endurance mindset. I’m an athlete, a coach, and someone who believes showing up when it’s hard is what makes it count. Let’s build something that lasts. If you care about people, growth, leadership, or building brands that actually work, I’m all ears.

At The DAK Group, Ari Fuchs is a member of the firm’s management committee and is an integral part of the client service team where he specializes in advising middle market business owners in the areas of mergers & acquisitions, as well as equity or debt capital raises, restructuring and strategic corporate advisory services. Mr. Fuchs has more than 15 years of corporate finance experience and has advised both private and publicly-held clients on more than 80 M&A, financing and restructuring transactions totaling in excess of $2 billion in aggregate value. He has deep and extensive experience in the ProAV industry, having represented manufacturers, distributors, systems integrators and other service providers in a variety of transactional and corporate finance matters. He is a frequent contributor to industry and trade magazines including Commercial Integrator and the Electrical Distributor magazines.

At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.

I have worked in AV since the early 1980s in various positions ranging from staging to video production. My responsibilities have included engineering, systems design, technical sales, product development, tech support, project management, customer service, CAD Management, drafting, purchasing, and marketing for A/V Integrators and Manufacturers. In 2015 I founded the AV Gives Back initiative on Twitter. Through the use of the #AVGivesBack hashtag on Twitter and LinkedIn, we help people and companies in the #AVcommunity get the information out about fundraisers, community service events, charity events, natural disaster relief, and more. Our motto is ‘helping others help others.’ https://twitter.com/AVGivesBack In the past, as a CAD Manager, I was responsible for managing successful drafting teams in the high-volume NYC Metro Area. While establishing CAD Standards and Drawing packages for A/V & Digital Signage companies I have also worked with the InfoComm International Standards development team that was working on the J-STD-710: Audio, Video, and Control Architectural Drawing Symbols Standard. As a Social Media Advocate, I am active on Social Media (Twitter, Facebook, and Instagram) helping to get out the company message and project information. I have appeared on industry Podcasts including AVNation’s AV Week, ArchiTech, and EDtech. I have presented online webinars for AVIXA's System Integrators Council on Change Orders, and FSR on AV Infrastructure and HDBaseT technologies. I have been a volunteer firefighter in North Jersey since 1985 and currently volunteer as Fire Police in Pequannock NJ. I volunteer with my son's Boy Sout Troop 144 as the Advancement Chair, Assistant Scoutmaster, and Merit Badge Counselor. I also volunteer for the Northern New Jersey (NNJ) Chapter of the Guardians of the Ribbon.

Theater safety expert. Decades of experience in live events, touring, AVL design for performing arts spaces and educational venues. 

"Teaching my skills and my knowledge, sharing my experience with other people, is an unmatchable feeling I don't want to miss again. And, however, to teach or instruct others in our field, you always find new questions and a new point of view. You should never stop learning!" I'm very involved in the AV/IT convergence, specialised in digital video and in IT networks. Since 2010 member of the CTS technical committee and also lecturer in private and governmental universities of applied science in Germany.

Stirling distributes Conen Mounts, Vogel's, Netgear AV, Jabra, NB Carts, Jabra, Arthur Holm, Fohhn, and Waves Systems products.