Fernando Cajal is an accomplished International Business Director at GESAB Control Rooms with a remarkable career spanning over 15 years across diverse international industries. His extensive B2B expertise encompasses the realms of negotiation, project management, business planning, and the effective management of distribution channels. Under his leadership, strategic initiatives have resulted in the establishment of commercial showrooms and robust sales channels on a global scale. Notably, Fernando has played a pivotal role in the successful execution of key milestone projects, including the emergency CCR 911 in Makkah, Riyadh Metro, EC3 Dubai, STC UNOC, and numerous others. A native Spanish speaker with a technical business proficiency in English, Fernando excels in cultivating enduring client relationships and delivering solution-driven outcomes within multifaceted international contexts. Leveraging his combined background in Control Rooms industry expertise spanning the last decade and his architectural profile, complemented by diverse comprehensive trainings, Fernando possesses an exceptional understanding of Control Room design, ergonomics, health in work space, international standards compliance, audiovisual technology, and other pivotal facets crucial for the successful deployment of Operation Centers.

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I have worked in AV since the early 1980s in various positions ranging from staging to video production. My responsibilities have included engineering, systems design, technical sales, product development, tech support, project management, customer service, CAD Management, drafting, purchasing, and marketing for A/V Integrators and Manufacturers. In 2015 I founded the AV Gives Back initiative on Twitter. Through the use of the #AVGivesBack hashtag on Twitter and LinkedIn, we help people and companies in the #AVcommunity get the information out about fundraisers, community service events, charity events, natural disaster relief, and more. Our motto is ‘helping others help others.’ https://twitter.com/AVGivesBack In the past, as a CAD Manager, I was responsible for managing successful drafting teams in the high-volume NYC Metro Area. While establishing CAD Standards and Drawing packages for A/V & Digital Signage companies I have also worked with the InfoComm International Standards development team that was working on the J-STD-710: Audio, Video, and Control Architectural Drawing Symbols Standard. As a Social Media Advocate, I am active on Social Media (Twitter, Facebook, and Instagram) helping to get out the company message and project information. I have appeared on industry Podcasts including AVNation’s AV Week, ArchiTech, and EDtech. I have presented online webinars for AVIXA's System Integrators Council on Change Orders, and FSR on AV Infrastructure and HDBaseT technologies. I have been a volunteer firefighter in North Jersey since 1985 and currently volunteer as Fire Police in Pequannock NJ. I volunteer with my son's Boy Sout Troop 144 as the Advancement Chair, Assistant Scoutmaster, and Merit Badge Counselor. I also volunteer for the Northern New Jersey (NNJ) Chapter of the Guardians of the Ribbon.

A marketing professional and 20-year AV industry veteran, I am a proud CTS holder and enthusiastic #AVfoodie who is passionate about innovative technologies, design, and all things AV. I look forward to connecting with you here on Xchange and invite you to join me on LinkedIn as well.  To reach me, please message me on LinkedIn, as I am unable to reply to conversations here.