Aaron Peterson, CTS-D, CTS-I

Up through May 2022, I managed the AV Engineering & Operations team at the University of North Georgia. We maintained multiple campuses of classrooms with control systems in each and we worked with a team of support technicians who handle work on incident management while we handled incident escalations as well as problem management, change management, and request fulfillment (to use the ITIL vernacular). In May 2022, I became a Design Engineer 1 for AVI-SPL, based out of the Atlanta, GA office. I worked with the Account Managers to design systems for customers prior to sales, then worked with the post sales team once a system is purchased. Over the next two years, I was promoted to Design Engineer 2. In October 2024, I became an Engineering Manager for AVI-SPL, managing the Design Engineers and Project Engineers in the Atlanta, GA office.

As Content Manager, I develop both in-person and digital programs for AVIXA. I'm always looking for new content ideas that highlight topics and trends of importance to the AV industry, particularly in the areas of Content Production and Streaming, Learning and Live Events. My favorite part of my job is finding cool immersive experiences for our tours during InfoComm. Contact me at mwalsh@avixa.org with your thoughts.

I came into marketing through technical and sales roles, so I’ve never looked at it like a support function. To me, it’s part of how a company grows, earns trust, and stays relevant. Today I lead global marketing at CTI across Pro AV, broadcast, and mission critical markets. My work sits across growth, positioning, sales alignment, and market strategy in environments where the sales cycles are real, the stakes are high, and credibility matters. I lead a distributed global team and work across markets where strategy cannot just sound smart. It has to hold up in the real world. That means connecting the work to market reality, supporting growth across regions, and making sure execution actually matches the story. I do my best work in complex B2B environments where trust is earned slowly, buyers are skeptical, and activity is easy to confuse with progress. It usually is not. I care a lot about the gap between what a company says, how it operates, and how it grows. That gap tells you whether the strategy is real.

Michael Fay is owner/principal at GraceNote Design Studio, a pro audio and acoustic design consultancy. The author of Acoustic Essentials for Architects; and a member of SynAudCon (SAC); Audio Engineering Society (AES); Acoustical Society of America (ASA); AVIXA; AIA; Miramar College Audio Program Advisory Board; and former editor or Recording Engineer/Producer magazine.