USD 2.4 Billion in Glass facades and zero Transparent LED Screens — Why?

Brazil's largest economy has zero transparent LED installations — yet holds USD 2.4B in glass facades ready for digital transformation. Here's why manufacturers should pay attention now.
Go to the profile of Claudio Santiago
Claudio Santiago
Founder of Led in Glass, Led in Glass
USD 2.4 Billion in Glass facades and zero Transparent LED Screens — Why?
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USD 2.4 billion in glass facades. Zero transparent LED screens.
That's Brazil today.
The 5th largest country in the world. Over 45,000 commercial glass buildings in São Paulo alone. A USD 480M+ DOOH market growing 27% year-over-year. And not a single transparent LED installation.
While Asia, Europe, and the Middle East have embraced transparent LED as the next frontier of digital media, Latin America's largest economy remains completely untouched.
We're changing that.
Led in Glass is the first company in Brazil dedicated exclusively to transparent LED projects — from facade leasing to DOOH monetization. We don't sell hardware. We deploy it. We monetize it. We operate it.
But here's the question I keep asking manufacturers at every trade show:
Why isn't your brand in the world's last major untapped market?
If you're a transparent LED manufacturer looking for a serious operational partner in Latin America — let's talk at InfoComm.
#TransparentLED #DOOH #DigitalSignage #InfoComm2026 #Brazil #LatinAmerica #AVIndustry #LEDDisplay #SmartBuildings
Go to the profile of Claudio Santiago
Claudio Santiago (He/Him)
Founder of Led in Glass, Led in Glass
A primeira empresa do Brasil dedicada exclusivamente a projetos de LED transparente. Nós não vendemos telas. Transformamos fachadas de vidro em ativos de mídia digital geradores de receita por meio de um modelo de locação de investimento zero para proprietários de edifícios. Com mais de USD 2,4 bilhões em superfície de cortina de vidro em todo o Brasil e zero instalação de LED transparente até o momento, estamos abrindo a última fronteira inexplorada do DOOH na América Latina. Nosso foco: implantar tecnologia LED transparente em larga escala em edifícios comerciais, corporativos e icônicos — desde Faria Lima, São Paulo, até a orla de Copacabana, no Rio. Atualmente estou buscando parceiros estratégicos de manufatura para estabelecer um escritório dedicado de operações da LATAM no Rio de Janeiro. Trazemos expertise no mercado local, navegação regulatória, pipeline de projetos e infraestrutura de monetização DOOH. Você traz o equipamento. Vamos construir esse mercado juntos.

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