Top 5 Stories for July 29

These are the most popular stories on AVNation for Friday, July 29, 2022.
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It’s been a busy week, with plenty of technology and audiovisual news, including new products and company expansions. Afraid you might have missed something? Don’t worry. We’ve got you covered. Here are the five most popular stories on AVNation this week.

Broadsign Extends Programmatic Ecosystem with Broadsign Reach Header Bidder

Broadsign, the out-of-home (OOH) advertising platform, has released a new streamlined solution for its Broadsign Reach users. The Broadsign Reach Header Bidder allows users to simplify their ad operations while maximizing yield value and increasing their fill rates. 

Broadsign Reach Header Bidder also offers additional tools to help users create a better viewing experience for their audience. Many OOH media owners have had access to Broadsign Reach Header Bidder, and it’s now available at no additional cost to Broadsign Reach customers.

Visionary’s PacketAV Matrix Series Takes Center Stage at Goldfield Trading Post

As part of its total renovation process, Goldfield Trading Post in Roseville, California, knew it would have unique technology needs. With the restaurant hosting live entertainment, dance nights, game-day parties, and UFC fights, technology integrator CTM Sound needed a solution without traditional HDMI cables and matrix switches. Visionary’s PacketAV Matrix Series came through with a successful, easily managed system that allows for remote troubleshooting. The system includes 20 video displays and a video wall, while the audio includes top-of-the-line subwoofers and coax monitors.

YCD Multimedia Adds a Few Heavy-Hitters to Their Team

Digital media solutions company YCD Multimedia has expanded its global team, promoting Ido Aviram to general manager and Dina Townsend to vice president of sales and marketing while also adding newcomers such as Roman Koushner as VP of sales and marketing, EMEA, and Randi Tomchin as an inside sales executive for the Americas, as well as Stuart Armstrong as an advisory board consultant.

Atlona Adds Sound Marketing West as Manufacturer’s Rep for Growing California and Nevada Markets

Atlona, a leading manufacturer for AV solutions, has chosen Sound Marketing West as its new manufacturer’s rep. Sound Marketing West has nearly two decades of experience supporting professional audio, visual, and lighting brands in the Nevada and California markets. Adam Griffin, the director of sales and business development for Atlona, said his company was most excited to work with Sound Marketing West because it doesn’t just sell products; it creates solutions.

Datapath to Bring Aetria Roadshow Series to the US

Datapath customers will have the opportunity to see the company’s new Aetria solution up close and personal this fall. The control room video management system will be displayed at roadshows in Atlanta, Dallas, Chicago, Northern California, and Tampa. During each location’s three-day event, Datapath’s sales and account managers will be available to provide support and answer questions. Information for each event can be found  on the company’s website.

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