AV Ecosystems – Why the Best Setup Starts Long Before the First Screen Lights Up
Every budgeting season, IT leaders face the same pressure: build forecasts that finance can trust and deliver them on time. That’s hard enough in categories with clean, predictable costs. In AV, it can be even tougher.
That’s the problem we set out to solve with Velocity. To give leaders a direct route through planning instead of feeling like they’re reinventing the wheel every time.
AV projects can pose budgeting challenges because each project can be slightly different. Room types, scopes, and regional variations mean that the same space can come back with three very different quotes. Add in the time it takes to run RFPs or gather multiple bids, and what should be a straightforward line item turns into weeks of uncertainty.
This variability might be fine for signature spaces (like a highly customized executive boardroom, for example), but when managing 100 rooms across numerous office locations, or rolling out training centers nationwide, it makes planning nearly impossible.
What leaders really want is a reliable way forward: one number they can build a budget around and carry straight through planning and forecasting.
Velocity is FORTÉ’s accelerated delivery model for standardized rooms. Instead of quoting every project from scratch, we define room types, set fixed pricing nationwide, and lock those numbers in for the year.
That means a medium conference room technology solution in Los Angeles costs the same as a medium conference room solution in Kansas City. With one set of numbers, IT leaders can navigate budget cycles smoothly without getting stuck in the quoting grind.
Now, I do want to clarify one point. Velocity isn’t designed to replace highly bespoke or custom spaces. In those cases, specialized design and engineering add real value. But for training rooms, huddle rooms, and mid-size conference rooms, Velocity streamlines large-scale planning and makes it more predictable.
Think of Velocity in terms of the three phases of cost management every IT leader deals with:
Velocity allows you to carry the same input through all three phases, creating stability from the first budget request to the final installed room.
Since we launched Velocity and our Velocity Logistics Center, we’ve seen two types of organizations benefit the most from our standardized approach:
The campus giant: These are companies with dozens of buildings in one location (think biopharma, higher education, or technology hubs). They need predictable costs to refresh hundreds of rooms at once.
For example, one biopharmaceutical client refreshed 330 rooms across their 50-building campus with predictable costs and a rollout pace that stayed under their control. We actually had to slow the project down slightly to stay in sync with other trades on site.
The distributed enterprise: These are companies with hundreds of similar spaces spread across the country (think retail chains or bank branches). They need uniform experiences and scalable pricing.
For example, a retail client replaced outdated tech in their training centers nationwide with standardized solutions. Because the price per room was fixed, they were able to set a budget once and scale consistently across more than 150 sites.
Although these clients are in different industries and have varying needs, both benefited from the same fundamentals: consistent pricing and standardized delivery. I like to call this consistency on the back end and uniformity on the front end.
Budgets aren’t just numbers on a spreadsheet. They’re commitments to finance, to leadership, and to end users who expect spaces to be ready when promised.
Predictability builds trust across all three.
With Velocity, IT leaders no longer burn cycles chasing quotes or defending shifting numbers. They can walk into budget season with clarity, plan with confidence, and deliver on the forecasts they set.
We’re not satisfied with the status quo, nor are our customers. Our goal is to move beyond where AV integrators have traditionally lived – focusing more on outcomes and moving your businesses forward.
For customers across industries and geographies, FORTÉ delivers next-generation visual collaboration solutions built with a people-first approach.
The employee-owners of FORTÉ leverage unrivaled technical experience, talent, and commitment in delivering customized AV solutions that empower you to seize opportunities and imagine new possibilities.
Founded in 1974 by Joe Stoebner, FORTÉ has grown from one office location in North Dakota to 42 locations in the United States and four locations in Europe. FORTÉ is also the only employee-owned communications and collaboration company with more than 1,500 employees as of August 2025. The company serves customers in all 50 states and, as the Regional Business Unit of GPA, FORTÉ assists multinational enterprises, providing design, delivery and installation services in 170 cities around the world.
FORTÉ's unique approach with its customers includes providing subject matter expertise in enterprise audiovisual solutions, unified collaboration solutions, Microsoft services, digital media, mission critical solutions, and broadcast solutions. In addition, FORTÉ delivers a complete suite of managed services to ensure every solution remains up-to-date and functioning as it should.
In 2024, FORTÉ announced the addition of its Velocity Logisitics Center in Dallas, Texas. This center enables FORTÉ to develop and deploy pre-engineered meeting room solutions anywhere in the United States within days, not months. An industry first!
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