Signagelive and meldCX launch COATRO - insight driven digital signage
For three years we have been working with the team at meldCX to develop a seamlessly integrated solution that delivers insight-driven, dynamic digital signage.
Coatro (Content at the Right Opportunity) from meldCX and Signagelive is the resulting joint solution and it is ready to go.
Using annonymous video analytics (including integration with Cisco Meraki cameras), combined with multiple customer and external datastreams, we can ensure that your digital signage is optimised for maximum impact and effectiveness.
COATRO leverages advanced vision AI and uses smart AI-ready cameras and computing device, which allows businesses to track customer behaviors in-store, and:
- Trigger content at the right time to the right audience anonymously
- Monitor ad campaigns according to target persona group and do A/B Testing
- Activate and understand % of customer conversion
- Combine COATRO with other Viana AI modules like People Counting and Zone Engagement to increase understanding of the customer and their experience
The breadth of insights that can be generated from the solutions helps identify digital signage and content ROI and aids in creating better, data-driven marketing strategies.
If you are interested in finding our more, drop me an email at jason@signagelive.com or visit us at Infocomm Booth #2260.
Founder and CEO, Signagelive
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@Jason Cremins Thank you for sharing and providing where others can find you during Infocomm '23. Will have to stop by the booth to check it out!