Q2 MOAR Shows Continuing Growth

Q2 MOAR Shows Continuing Growth

As promised a couple of weeks ago, the 2nd quarter results of our MOAR quarterly demand research study are now available and the trends continue to be positive. Both the percentage of end-users who are planning capital improvements and who are indicating increases in budgets rose for the 4th straight quarter. Nearly two-thirds of respondents now indicate that their current improvement budgets exceed spending amounts from one year ago. The retail market, in particular, had the highest percentage of buyers noting increases, with over 70%. All of this translates into downstream investments in AV, which respondents currently indicate is approximately 30% of budgets, highlighting a focus on technology in current plans. Access to the study results, served through a dashboard and quarterly summary, are by subscription. Click here for more information -- MOAR Quarterly Study. One call out -- the study now includes buyer surveys from France, Italy, and Spain as well.