While AI is likely to still be the buzz of Infocomm in Orlando (June 9-13), the inside scoop on other industry opportunities will be unveiled at the “Market Insights Lunch: State of the AV Industry” at noon, June 10. This year, making sense of the turbulent environment of tariffs, technology convergence, and deceleration of growth in traditional markets, requires a deep analysis at the product, solution, and market levels.

Among the key findings that will be discussed are the intersection of technologies such as Pro AV and Media Tech, and Pro AV and IT, with the common thread of the evolution of a more standardized infrastructure based on IP and a suite of remote services based on cloud. These convergences are being driven by use cases beyond traditional conferencing and collaboration in the office and performance and events in the theatre or on the live stage.

Convergence is taking place in the corporate auditorium, where executives appear on stage in a media and entertainment event to announce corporate earnings. It’s taking place in the media production room, where technicians’ standup entire commercial quality virtual productions, without the expense of location or equipment setup. It’s taking place in the control room, where analog and proprietary cameras and security systems are being replaced with IP hardware for more efficient networking and integration with smart building systems.

These trends have been with us for some time, but their acceleration is noteworthy in a market where economic headwinds are slowing overall growth. Drilling into these market crosspoints with the unique tools of AVIXA market analysis, such as the Industry Outlook and Trends Analysis (IOTA), which will be released at Infocomm, refreshed and updated for 2025. This data and the actions that a company takes based on it may be the difference between an outcome of growing at the market rate or exceeding it.

Attend the “Market Insights Lunch” as tickets are still available and or contact the AVIXA market research team to learn more about these opportunities for knowledge and growth.