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SCOTTSDALE, AZ — (June 8, 2026) — Doug Greenwald brings his expertise as a successful AV integrator and software manufacturer to a new podcast: The Integrator Playbook. Created to help AV integrators and industry professionals build stronger, smarter, and more profitable companies, The Integrator Playbook will be hosted by Doug Greenwald himself, with the first episode available now, on Spotify and YouTube.    

The Integrator Playbook offers something uncommon in the custom integration industry: a podcast hosted by an active and highly successful integrator still running projects, leading teams, and navigating the realities of the business every day. Doug Greenwald is the owner of Creative Sound & Integration, a successful HTA Certified integration firm that has been on the list of top integration firms in the United States (CE Pro 100) since 2001. He is also a 2026 CE Pro Master and the founder of the multi-award-winning ProjX360 project management software designed for the AV integration industry’s unique workflows. 

While many industry podcasts provide valuable coverage of technology, trends, and business strategy through journalists, consultants, and commentators, The Integrator Playbook delivers an operator’s perspective, conversations grounded in firsthand experience, and the day-to-day realities of running an integration company.

“Integrators don’t need more theory; they need real conversations about what actually works,” says Doug. “This industry is full of smart, hardworking people solving difficult problems every day. The goal of this podcast is to share those lessons, learn from one another, and give integrators practical playbooks they can apply in their own businesses. Whether you are just starting out in this booming business or are a long-time integrator, I guarantee you will find something of value in this podcast.”

The inspiration for The Integrator Playbook grew out of Doug’s presentation at CEDIA 2025, where he spoke about the importance of process and operational systems within integration businesses. The audience’s enthusiastic,  and eager response highlighted a growing demand among integrators for practical, firsthand insight from successful business owners actively operating in the field.

“What shocked me was how many integrators lined up to ask questions,” Doug adds. “They were eager for very specific advice on everything from how much to charge for design drawings to how often to charge for service to how to handle progress payments. The kind of stuff that requires deep, active experience. In The Integrator Playbook, we’ll answer them all.” 

Doug brings an uncommon perspective to the microphone. In addition to leading a successful integration company, he founded ProjX360 after experiencing firsthand the operational challenges many integration firms face. That combination of active integrator, business operator, and software founder gives The Integrator Playbook its distinct voice and authority.

Episodes feature a mix of solo insight, guest interviews, and tactical discussions. The podcast rolls out with four recorded episodes that immediately establish the show's practical focus:The podcast launches with four episodes that immediately establish the show's practical focus:

Episode 1 (Available Now) – “From Integrator to Software Founder: The Story Behind The Integrator Playbook,” featuring Creative Sound & Integration GM Steve Denne. Doug and Steve discuss the early days of CSI’s business from 20 years ago to now, Doug’s journey to software, and the vision behind the podcast. 

Episode 2 (June 22, 2026) – “Why Professional Standards Matter in AV Integration,” featuring Josh Christian of the Home Technology Association. A discussion exploring professional standards, certification, and why accountability and best practices matter for both integrators and homeowners.

Episode 3 (July 6, 2026) – “What Most Integrators Struggle With After the Proposal Is Signed,” featuring Jason Sayen of I Am Sayen. This conversation focuses on what happens after the sale, including execution challenges, communication breakdowns, and the operational realities many firms face.

Episode 4 (July 20, 2026) – “The Sales to Production Handoff: Where Jobs Go to Die,” featuring Tony Shank, COO of Media Innovation Technologies. Building on themes introduced in Episode 3, this edition examines one of the most common operational failure points in integration businesses: the transition from sales to production.

To be a guest on the podcast, email Doug Greenwald at doug@projx360.com.

About The Integrator Playbook
The Integrator Playbook is a podcast dedicated to helping AV integration professionals build smarter, stronger, and more profitable businesses. Hosted by Doug Greenwald, a successful integrator with more than 20 years in the business, the show delivers practical insights and real-world conversations on operations, leadership, project execution, sales, emerging technologies, and the future of integration. The podcast is available on YouTube and Spotify.

Media Contact:
Krissy Rushing Tomlin
RISE Media Strategy
(714) 261-3030
krissy@risemediastrategy.com