Casa Batlló is one of the must-see spots in Barcelona. And one of the must-attend sessions during Integrated Systems Europe 2023 in Barcelona is “Recreating Gaudi’s creative universe with technology: Fireside Chat with Amilcar Vargas & Maria Bernat, Casa Batlló.”
Located at number 43 on Paseo de Gracia, Casa Batlló is an award-winning, multisensory museum that seamlessly fuses culture and technology for a uniquely immersive experience. This modern-day museum strikes a delicate balance, allowing the architecture to speak for itself while utilizing new technologies such as artificial intelligence to enrich visitor experiences. Architect Antoni Gaudí is one of Spain's most revered architects, and while he’s had some impressive works, Casa Batlló holds its own.
In 1995, this architectural gem opened to the public for the first time, and the building has been used for events since then. Now, Casa Batlló is a UNESCO World Heritage site and an icon in the beautiful city of Barcelona. Although the building is over 100 years old, AV technology provides it with new life and a renewed sense of purpose. The museum currently welcomes about 1 million visitors annually, and it is also one of the most highly rated cultural and tourist attractions.
Before attendees arrive at ISE and the session occurs, catch a glimpse of the magic that is Casa Batlló in one of our latest videos featured in the "How’d They Do That?" YouTube series.
And during ISE, attend the “Recreating Gaudi’s creative universe with technology: Fireside Chat with Amilcar Vargas & Maria Bernat, Casa Batlló,” session at AVIXA Xchange Live, booth 3Q400. During the Fireside Chat, the Casa Batlló team will discuss how they went about amplifying the magic of the legacy that Gaudí left and the challenges of integrating technologies in a World Heritage Site.
Rodrigo Casassus Coke, Senior Director of Development at AVIXA, will be interviewing Amilcar Vargas, World Heritage Manager of Casa Batlló, and Maria Bernat, Digital Strategist Manager of Casa Batlló. Don’t miss this highly anticipated session that will be going on February 3 at ISE 2023 from 11:30 – 12:00!
To learn about some of the other sessions at AVIXA Xchange Live, booth 3Q400, check out this article.
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