Image and article credit: Commercial Integrator

With InfoComm 2023 in the rearview mirror, Commercial Integrator continues its #AVLivingLegends series by profiling @Rich Sasson of Crestron. This ongoing series exists, of course, to celebrate the individuals who have shaped today’s commercial AV industry. And that description is certainly fitting for Sasson, whose current role is pro community global director with @Crestron Electronics, Inc..

Read on to learn about Sasson and his career trajectory, including a fascinating chapter of his career during which he worked in live entertainment. Indeed, during that time, he associated with headline acts like The Rolling Stones and U2. He shares what made him pivot to a career in commercial AV, touching on key family considerations. Sasson also reflects on the luminaries whom he calls mentors, while also articulating his desire to “pay it forward.” Notably, many of Sasson’s mentors are the most renowned names in the Rockleigh, N.J.-based company‘s history. Finally, he shares words of timeless advice that he heard from his grandfather when he was just 14 years old.

Enjoy this, the 15th chapter of our #AVLivingLegends series.

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