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Channel4you. Creative multimedia studio from Barcelona designing immersive experiences

Other ways to do things (𝟯𝗗) (𝗮𝗻𝗶𝗺𝗮𝘁𝗶𝗼𝗻) (𝗮𝗻𝗮𝗺𝗼𝗿𝗽𝗵𝗶𝗰). We create (𝗻𝗲𝘄 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀) in different (𝘀𝗽𝗮𝗰𝗲𝘀)

Nov 16, 2023

LEDDREAM Group

Channel4you. Creative multimedia studio from Barcelona designing immersive experiences

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Dive into our dreamlike, moving digital artwork and discover how we've crafted an immersive experience in the lobby of 86D Velázquez offices (Colonial), transforming it into a unique digital space that transports you to other worlds through the screen.

With its artistic design and 3D content, allow yourself to lose track of time as you gaze upon this digital masterpiece that awakens your senses and immerses you in an imaginary journey.

A constantly moving digital artwork transports you to other worlds through the screen. With its artistic design and 3D content, this experience is like a portal to relaxation and creativity. Allow yourself to lose track of time as you gaze upon this digital dance that awakens your senses and immerses you in an imaginary journey.

For the exclusive and high-standing 86D Velázquez Colonial offices in Madrid, the client tasked us with transforming the main hall into a unique and artistically distinguished space. Hence, we designed a new immersive experience by turning the LED screen into a living, moving artwork spanning over 45m², showcasing various digital art contents that will captivate and evoke emotions in visitors and clients.

Challenge: The primary challenge of renovating the 86D Velázquez building was to design new physical spaces under the concept of Human Centric; spaces capable of providing a unique experience and promoting well-being as a starting point. As part of this profound renovation, the building's reception area stands out with this distinctive and innovative new design.

3D Logo. The essence of this project revolved around enhancing the main reception or lobby area of the building, where the LED screen is located, from an artistic standpoint, providing a significant influence on the space's ambiance.

Channel4you. Created several pieces of 3D content that transport us to other worlds through the screen, transformed into an elegant room inspired by landscapes, nature, and surreal and dreamlike architectural spaces. The content proposal was divided into 4 blocks:

- Breathing Wall, 3D movement. A hypnotic atmosphere with smooth and harmonious movements. Users are immersed in visually striking content featuring various geometric shapes, organic materials and textures, colors, styles, and above all, depth.

- Living Gallery, a digital art exhibition mural. The LED screen transforms into a vast exhibition space for national and international digital artists.

- Digital Colors, a new realm for experimentation and artistic expression. Through fluid and colorful bursts, using liquids, inks, and particles.

- Dreaming Window, 3D content that transports us to other worlds through the screen, transformed into an elegant room with windows, inspired by landscapes, nature, and surreal and dreamlike architectural spaces. The subtlety of details plays a crucial role.

This unique project has been a challenge in all its phases: from creation, ideation, and design, the different themes with a common thread, sketches, the creation of 3D content, and the manipulation of archival material. All these elements seamlessly integrate into the screen and its space, maintaining the elegance and style of the exclusive office building. Contact us anytime at hello@channel4you.es.

About Channel4you: It is a creative and strategic studio providing innovative and creative solutions for the advertising world. It is part of the content team of the company LEDDREAM Group. Channel4You is responsible for creating and managing content that is broadcast on screens, shop windows, and various digital platforms, tailoring them to the needs and objectives of each client. Their services include concept ideation, graphic design, 2D and 3D motion graphics, storyboarding, video mapping, VR/AR, as well as other innovative techniques (3D), (animation), (anamorphic). They create new experiences in various spaces. Want to learn more? Visit www.channel4you.es

LEDDREAM Group

LEDDREAM Group, we are an audiovisual engineering company, we specialize in providing technological solutions based on LED screens, digital content creation and dynamic digital lighting.

We design, inspire and collaborate in the creation of new digital and functional spaces, adapted to any type of architecture or space used. As a technological partner, we provide the most innovative solutions on the market, with the aim of bringing spaces to life, generating memorable interactive and digital experiences that attract visitors to the shopping center.

We have a virtual showroom, where you can learn about all our technological solutions.

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Channel4you. Creative multimedia studio from Barcelona designing immersive experiences

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