As a broadcast professional and multiplatform strategist with a passion for writing, I bring a unique perspective to content creation. Throughout my broadcasting career, which began in 2005, I have honed my skills in video production, system integration, and live event management. I have also managed interns and performed field marketing projects while maintaining a self-driven commitment to ongoing learning and growth. In addition to my technical expertise, I am also an avid reader and enjoy exploring new avenues for personal and professional development. My work in the digital media and web development sector has given me a fresh perspective on the power of content to connect with audiences and create meaningful change. As a multifaceted individual, I take pride in excelling in various pursuits. From international competitions and sports events to writing and volunteering, I always seek new ways to challenge myself and positively impact the world. If you're looking for a collaborator who can help you bring your ideas to life and deliver results on time, I'm here to help. Let's connect and explore how to work together to achieve your goals.

I have spent years writing for a variety of media in a continually changing landscape. I grew from journalism roots into writing award-winning, engaging alumni newsletters for higher education on a variety of topics to convey complicated information to general audiences. The skills gained there meshed with a master’s degree in creative writing and transferred into content marketing in the AV manufacturing field. I advise, support and execute the creation of engaging, strategic messaging that strengthens connections and meets organizational goals to increase public visibility.

In my role with AVIXA standards and content teams I provide technical advisement and strategic leadership. This primarily includes standards publications and the Exam Guide books. My interests span the broad spectrum of AV/IT technologies and systems our industry provides.  Prior to taking a staff role with AVIXA I worked supporting AV/IT solutions for both public and private education as a "Technology Manager" (roles including repair, installation, design and project management) as well as a longtime volunteer for AVIXA education and standards programs.

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At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.

A marketing professional and 20-year AV industry veteran, I am a proud CTS holder and enthusiastic #AVfoodie who is passionate about innovative technologies, design, and all things AV. I look forward to connecting with you here on Xchange and invite you to join me on LinkedIn as well.  To reach me, please message me on LinkedIn, as I am unable to reply to conversations here.