I am responsible for Global Industry Engagement for AVIXA, including all membership, councils, sponsorships, and engagement programs. Oversee global sales and account management programs including our global partner accounts. Member of Strategic leadership team with involvement in association operational management and product development to meet Member needs and deliver them profitably. This function engages AVIXA ProAV members across all segments and global regions to maximize Association membership growth, member engagement, and revenue.

I’m Douglas Hoag, Principal Consultant and owner of DCH Technology Consulting, based in Chicago, IL. With more than 15 years in the audiovisual industry, I specialize in consulting, design, and owner’s representative services for complex built environments. My work spans courtrooms, council chambers, emergency operations centers, police stations, and corporate experience spaces, where technology must seamlessly support both in-person and hybrid collaboration. At DCH Technology Consulting, I take a human-centered design approach—balancing AVIXA, SMPTE, AES, ANSI, and AIA best practices with real-world workflows. My background includes global technology standardization efforts with Fortune 500 clients as well as civic projects requiring coordination between state and county stakeholders. I focus on creating cohesive, intuitive systems that support transparency, equitable conferencing, and future-ready infrastructure through solutions like AVoverIP, broadcast integration, and smart workflow design. I’m passionate about helping architects, owners, and technology teams bring their vision to life with audiovisual systems that feel intentional, intuitive, and built to last.

Recipient of the Young AV Professional of the Year 2025 by SIIA Awards... I have played a pivotal role in leading renowned companies worldwide, consistently achieving outstanding performance. My efforts have been instrumental in transforming startups into process-driven, million-dollar enterprises. Developing and executing go-to-market strategies while reaching targeted goals has been a core part of my methodology. By harnessing technology for innovation, I have consistently stayed ahead of the curve and delivered exceptional results. Throughout the years, I have cultivated a healthy work-life balance that has allowed me to delve into deeper aspects of Self, Life, and Spirituality, firmly embracing the belief in oneness. As a lifelong seeker of knowledge and an avid learner, I am committed to innovating and implementing effective strategies that yield remarkable results for all stakeholders.

The AVIXA Board of Directors created the Sustainability Advisory Group in 2023 to find resources and support the Pro-AV Industry in becoming more sustainable. It is comprised of an expert group of volunteers who meet regularly to collaboratively assist both the community and AVIXA.

Mi trabajo se centra en enseñar a dominar la tecnología y diseñar formaciones (diseño instruccional). Para mí, aprender no es un privilegio de unos pocos, sino una capacidad que puede potenciarse con el apoyo adecuado. Tengo más de 7 años trabajando con emprendedores que venden sus conocimientos y experiencias por medio de un curso online. Investigo el aprendizaje online y la alfabetización digital. Cuento con un diplomado en Componente Docente por la Universidad Central de Venezuela y tres investigaciones publicadas desde 2023.

Stevens Institute of Technology '23 B.A. in Music and Technology, minor in Finance.  Future AV professional ISO entry-level positions :) Currently teaching English abroad in Taiwan, focusing on building my network, and studying for the CTS exam! Passionate about all things audio—sound systems, DSP, recording technology, and more!

For the past 22 years, I have been actively involved in this dynamic Industry, witnessing its incredible evolution firsthand.   I started my career as a salesman, working to understand the intricacies of audio and video market. Through education, I climbed the ranks and am now proud to be a partner and Director of Products at Discabos Group Brasil, a leading value-added distributor that supplies products and services to audio and video integrators. My responsibilities are relationships with manufacturers, forecasting, logistics, and product development.   In addition to my role at Discabos, I have been an active member of Avixa for the past decade, immersing myself in this vibrant community of professionals. In 2018, I earned my Certified Technology Specialist (CTS), further solidifying my expertise in the AV industry. I am very proud of it. Four years ago, I received a humbling invitation to join the Avixa Foundation as a Director. Today, I proudly serve as its President, a position that fills me with immense pride and a deep sense of purpose.  For those unfamiliar with the Avixa Foundation, it is a non-profit organization dedicated to encourage the talent pathway and to fostering the careers within the AV industry. We are here to create the futures leaders of our industry. To achieve this, we have assembled an extraordinary team of staff and directors who work to develop activities and programs aligned with our strategic goals. In July 2023 I began to command the operation of DUCaaS, an AV technical services outsourcing company that is part of the Discabos Group. I am concerned about the future of the AV industry regarding two important topics: Education and Sustainability. In November 2023 I started my role at SAVe, as Ambassador for Brazil. Today I serve in The Board of Directors and as co-chair of Sponsorships. I feel a deep sense of purpose in being part of SAVe. I am marathon runner for pleasure, currently live in São Paulo, Brazil, with my wonderful wife Patricia and children Luca and Bianca.