I studied mechanical engineering, and moved to Broadcast where I worked in television for 7 years specialising in live and outside broadcast. In 1992 I transitioned from television to AV and set up Hewshott in 2002 as an independent consultancy practice. I lead the Hewshott Group worldwide, supporting each office across 3 continents as they collectively deliver projects for clients worldwide.
Hewshott provides advice and project delivery resources in the AV, IT and Acoustic sectors, blending all three as required to support clients as they navigate through the technical challenges across multiple vertical markets.
Outside of Hewshott, I have engineered numerous recordings and specialise in sacred music recorded on-site and have recorded in some wonderful buildings. In my spare time, my engineering roots surface as I have two classic cars that are in a constant state of repair and maintenance, and the occasional modification.
The Membership Committee is established by the Board of Directors. The committee is made up of volunteers of different segments of the association membership. The committee serves as a sounding board for members and communicates the benefits of AVIXA™ membership. The Membership Committee also has general oversight responsibilities for the councils.
Recipient of the Young AV Professional of the Year 2025 by SIIA Awards...
I have played a pivotal role in leading renowned companies worldwide, consistently achieving outstanding performance. My efforts have been instrumental in transforming startups into process-driven, million-dollar enterprises. Developing and executing go-to-market strategies while reaching targeted goals has been a core part of my methodology. By harnessing technology for innovation, I have consistently stayed ahead of the curve and delivered exceptional results. Throughout the years, I have cultivated a healthy work-life balance that has allowed me to delve into deeper aspects of Self, Life, and Spirituality, firmly embracing the belief in oneness. As a lifelong seeker of knowledge and an avid learner, I am committed to innovating and implementing effective strategies that yield remarkable results for all stakeholders.
Virginia Molina
CEO | Embajadora de AVIXA Xchange | Embajadora de SAVe, Proyecciones Digitales - GPA Argentina y Uruguay
¡Hola a todos!
Soy Virginia Molina, CEO de Proyecciones Digitales para Argentina y Uruguay. Llevo más de 14 años en la industria audiovisual y tecnológica, acompañando a organizaciones en la creación de entornos de colaboración, comunicación e innovación centrados en las personas.
Me apasiona conectar tecnología, estrategia y propósito para generar experiencias con impacto positivo. A lo largo de mi carrera he trabajado promoviendo la sostenibilidad, la diversidad de perspectivas y el intercambio intercultural como motores de innovación, convencida de que los mejores resultados surgen cuando integramos diferentes miradas, experiencias y contextos.
Además de mi rol ejecutivo, participo activamente en iniciativas internacionales vinculadas al desarrollo de la industria audiovisual, la sostenibilidad y la inclusión. Me entusiasma formar parte de esta comunidad para aprender, compartir experiencias y construir conexiones significativas con colegas de todo el mundo.
Well versed in AV Service and AV Project Management. Passionate about customer relationships, mentoring, and process improvements and standardization.
Member of:
AVIXA Women's Council
AVIXA Systems Integrators Committee.
With over 20 years of experience in the AV and ELV industries, I specialize in AV system design, installation, management, and integration across diverse sectors, including corporate, education, sports, healthcare, hospitality, and government. My career began in 2003 with the AV team at a 5-star hotel in Lebanon, where I developed a passion for AV systems.
Technical leadership spans advanced audiovisual ecosystems including digital signage networks, broadcast and media systems, large-format LED environments, video mapping, PAVA and emergency communication systems, intelligent wayfinding, collaboration spaces, lecture theatres, hospitality technologies, and integrated control platforms.
Known for bridging the gap between consultants, architects, operators, and technology vendors to ensure cohesive design delivery and future-ready infrastructure. Strong focus on user experience, operational efficiency, scalability, and reliability across complex facilities.
Certified Project Management Professional (PMP) and AVIXA CTS-D / CTS-I, demonstrating mastery in AV system design, integration, and project governance. Active contributor to the global AV community as an AVIXA Xchange Advocate across the Middle East and GCC.
Industry speaker at the Integrated Systems Europe (ISE) 2023 & 2025 in Barcelona, Infocomm India Sep 2025, representing Qatar and contributing insights on evolving AV technologies, project delivery practices, and knowledge collaboration within the global AV community.
Currently, I am part of BLINQ, a division of IMAR Trading and Contracting in Qatar, where I serve as the ELV Projects Manager, focusing on ELV systems and immersive AV solutions. I am committed to continuous learning, staying ahead of industry trends, and mentoring emerging professionals to elevate the AV field
Overall, my role involves a combination of technical expertise, project management, and business development, with a focus on delivering high-quality AV and VTC solutions to support critical government and military operations.
O2K is transforming the way people and businesses connect and communicate with innovative Audio-Video solutions that create smarter work environments and immersive customer experiences. We design and integrate tailor-made AV systems that power effective natural communication. Backed by an experience of 23+years and 6000+ system installations across verticals and geographies, we are recognized for technical excellence by the global authority in AV, AVIXA.
The AVIXA Board of Directors created the Sustainability Advisory Group in 2023 to find resources and support the Pro-AV Industry in becoming more sustainable. It is comprised of an expert group of volunteers who meet regularly to collaboratively assist both the community and AVIXA.
Providing specialized A V Systems Install Technicians and Commissioning, to Integrators, Vendors, VARs, Distributors, for Corporate, Hospitality, HOW, EDU/Govt., Military, and Broadcast industries. Specialties: VTC, Corporate Boardrooms, Training Facilities, Presentation, Digital Signage, High Density Wiring, Rack Fabrications, Turn key System Build, onsite Project assistance/ management.
A former Renaissance academic who traded in camera obscuras for the bright lights of modern AV. Currently serving as AVIXA’s Instructional Design Manager.