As a broadcast professional and multiplatform strategist with a passion for writing, I bring a unique perspective to content creation. Throughout my broadcasting career, which began in 2005, I have honed my skills in video production, system integration, and live event management. I have also managed interns and performed field marketing projects while maintaining a self-driven commitment to ongoing learning and growth. In addition to my technical expertise, I am also an avid reader and enjoy exploring new avenues for personal and professional development. My work in the digital media and web development sector has given me a fresh perspective on the power of content to connect with audiences and create meaningful change. As a multifaceted individual, I take pride in excelling in various pursuits. From international competitions and sports events to writing and volunteering, I always seek new ways to challenge myself and positively impact the world. If you're looking for a collaborator who can help you bring your ideas to life and deliver results on time, I'm here to help. Let's connect and explore how to work together to achieve your goals.

At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.

We are a distribution company providing services to AV Industry. We are also experts in Providing Consultancy for end to end solutions to Corporate, Educational, Sports,  Digital Signage, Content Production, Streaming, Conferencing, Cloud, Storage, Media & Entertainment, Hospitals and Hospitality Industries.

I have 20+ years experience serving AVIXA's members in various parts of the world mostly focused within the Asia-Pacific region. In my current position I'm responsible for AVIXA's Growth and Industry Support in the region and leading a dedicated team of people that share that goal. If you would like to know how AVIXA can assist you or your business, please make contact.