As a Client Success Manager at Diversified, a leading global technology solutions provider, I oversee the delivery of cutting-edge audiovisual (AV) services to clients across Canada. With over 12 years of experience in customer-focused and operational roles, I bring a strategic approach to client relationships, ensuring both satisfaction and long-term success. My expertise spans strategic planning, cross-functional team leadership, and optimizing operational performance. I am passionate about leveraging technology to drive business transformation and enhance the customer experience. In addition to my role, I am a strong advocate for diversity, equity, and inclusion (DEI), and I actively support initiatives that promote these values both in the workplace and the AV industry. Some of my recent honours include being named Service Delivery of the Year, Top 100 Women in Events, 40 Under 40 by Commercial Integrator and BizBash, and Outstanding Volunteer of the Year by Meeting Professionals International Toronto.

I came into marketing through technical and sales roles, so I’ve never looked at it like a support function. To me, it’s part of how a company grows, earns trust, and stays relevant. Today I lead global marketing at CTI across Pro AV, broadcast, and mission critical markets. My work sits across growth, positioning, sales alignment, and market strategy in environments where the sales cycles are real, the stakes are high, and credibility matters. I lead a distributed global team and work across markets where strategy cannot just sound smart. It has to hold up in the real world. That means connecting the work to market reality, supporting growth across regions, and making sure execution actually matches the story. I do my best work in complex B2B environments where trust is earned slowly, buyers are skeptical, and activity is easy to confuse with progress. It usually is not. I care a lot about the gap between what a company says, how it operates, and how it grows. That gap tells you whether the strategy is real.

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