Mike Latta (He/Him)
Executive Vice President and CTO, Cross Tracks Distribution Inc.
- Xchange Members
- Canada
Cross Tracks Distribution Inc. is a professional audio, video, lighting, streaming, and musical instrument distribution company with a long history of success in the industry. Founded over 10 years ago, we have built a reputation for providing top-quality products and exceptional customer service to our dealer network.
Our team consists of highly trained and knowledgeable professionals who are dedicated to helping our dealers find the best solutions for their clients' needs. Whether you're a musician, venue owner, or event planner, our dealers have the expertise and resources to help you achieve your goals.
In addition to providing a wide range of high-quality products, we also offer comprehensive support services, including training, to our dealer network. We are committed to ensuring that our dealers have everything they need to succeed.
We look forward to working with our dealers and helping them take their businesses to the next level.
A marketing professional and 20-year AV industry veteran, I am a proud CTS holder and enthusiastic #AVfoodie who is passionate about innovative technologies, design, and all things AV.
I look forward to connecting with you here on Xchange and invite you to join me on LinkedIn as well.
To reach me, please message me on LinkedIn, as I am unable to reply to conversations here.
At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.
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