Matt Pana
Assistant Director, Media Technology, ISDA
- Xchange Members
- United States of America
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We are the community for the creative professionals who use technology to create integrated experiences.
AVIXA is the Audiovisual and Integrated Experience Association, producer of InfoComm trade shows around the world, co-owner of Integrated Systems Europe, and the international trade association representing the audiovisual industry.
Ben currently serves as the Head of Pro AV and the Sr. Director of Publishing for MarketScale, a B2B publisher and strategic marketing firm. He has over a decade of award winning experience in media publishing for large scale events, OTT & live streaming platforms, marketing, network television, and podcasting. Ben decided on his career path at the age of 7, and to date has led some of the most influential brands in the world including Intel, Nokia, Samsung and Segway, to billions of content interactions. A huge hockey fan (Go Stars!), and former contestant and current fan of Family Feud, Thomas resides in Dallas, Texas.
Still a bit of an AV rookie. Not technical at all unless you need the clock on your VCR reset. Ally for Diversity & Inclusion across all industries. Member of the AVIXA Foundation Board, Diversity Council, and Women's Council. I have no clue what that component does. Professional Speaker. Aspiring Game Show Host. Below Average Charity Golfer. Overuser Of Capital Letters Where They Are Not NECESSARY. He/Him.
Bill Larsen, CTS, serves as District AV Technology Coordinator for ISD 197 (West St. Paul-Mendota Heights-Eagan, Minnesota), managing AV services across nine buildings including two high schools, two middle schools, and five elementary schools. He holds the CTS credential from AVIXA and serves as a Subject Matter Expert for CTS exam development.
Bill is the founder of Backstage Essentials LLC, an independent consulting practice focused on K-12 performance space and AV systems. His forthcoming book, Backstage Essentials: Skills for Stagehand Technicians in Live Event Production, is being published by Routledge/Taylor and Francis in 2026.
He also serves as Education Coordinator for IATSE Local 490 and brings more than 30 years of experience in educational technology and live event production.
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Strategic Executive and Engineer with over 30 years of experience leading pre-sales engineering and the delivery of high-complexity integrated systems (AV, BMS, and Fire & Life Safety/SDAI). My career is defined by technological convergence, leveraging a solid background in Computer and Industrial Automation Engineering to design mission-critical solutions that meet rigorous global standards. AVIXA volunteer in the CTS-D exam review. Amateur (and frustated) guitarist and mountain biker.