A former Renaissance academic who traded in camera obscuras for the bright lights of modern AV. Currently serving as AVIXA’s Instructional Design Manager.
Integrated marketing communications professional specializing in the pro AV market. More than 25 years of agency experience working closely with manufacturers, distributors, and systems integrators by employing creative marketing, event management, public relations, and social media strategies that effectively build brands, reach intended audiences, and deliver results.
As Manager, Italy & Member Services EMEA at AVIXA I lead the EMEA Member Services Team, collaborating with AVIXA's Global Member Services Team. My regions of responsibility are Italy, Benelux & Nordics, Iberia, France and Malta, and together with my Team I give support to AVIXA’s initiatives, courses and events throughout the EMEA region. I also oversee all AVIXA activities in Italy, collaborating also on Italian translation and communication projects.
--
In qualità di Manager, Italy & Member Services EMEA di AVIXA dirigo il Member Services Team EMEA, collaborando con il Member Services Team Globale di AVIXA. Le regioni di mia competenza sono Italia, Benelux & Nordics, Iberia, Francia e Malta e insieme al mio Team mi occupo di dare supporto alle iniziative, i corsi e gli eventi di AVIXA in tutta la regione EMEA. Supervisiono inoltre tutte le attività di AVIXA in Italia, collaborando anche ai progetti di traduzione e comunicazione in italiano.
Started Journey as Live sound System Engineer For small AV company in 2007.
Then join one Dubbing studio and Done Some Movies Dubbing and Music Mixing Till 2008.
After 2008 Started working as Freelancer for Audio Jobs as Recording, Dubbing and Mixing engineer for regional language Music and Movies.
From 2010 corporate journey Started with Manufacturer of AV Acessories in India.
Till 2012 worked as Technical Marketing team Head for the Product developments and Possible solutions for Pro Audio and Video Industry Acessories.
After 2013 Started working for Pro Audio Industry Products as BDM for West India.
From 2016 Working as Individual Audio, Video and Acoustics Design Consultant for freelance projects across India and in global market.
I'm Tyler Lawrence, the Manager of Council Administration here at AVIXA. I work with the AVIXA Councils to support their missions and projects. Please chat with me if you would like more information on our Councils or would like to get involved.
I believe marketing should do more than make noise. It should make it matter.
Whether it’s driving demand, building brand heat, or giving sales teams something real to run with, I’m here to make sure marketing actually moves the needle.
At CTI, I lead a team of people who give a damn about results and relationships. From Pro AV to broadcast, mission critical spaces, and beyond, we create campaigns that build trust and drive growth. No cold DMs. No gimmicks. Just work that works.
What drives me?
The endurance mindset. I’m an athlete, a coach, and someone who believes showing up when it’s hard is what makes it count.
Let’s build something that lasts.
If you care about people, growth, leadership, or building brands that actually work, I’m all ears.
