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AVIXA is the Audiovisual and Integrated Experience Association, producer of InfoComm trade shows around the world, co-owner of Integrated Systems Europe, and the international trade association representing the audiovisual industry.
With over 20 years of experience in the AV and ELV industries, I specialize in AV system design, installation, management, and integration across diverse sectors, including corporate, education, sports, healthcare, hospitality, and government. My career began in 2003 with the AV team at a 5-star hotel in Lebanon, where I developed a passion for AV systems.
Technical leadership spans advanced audiovisual ecosystems including digital signage networks, broadcast and media systems, large-format LED environments, video mapping, PAVA and emergency communication systems, intelligent wayfinding, collaboration spaces, lecture theatres, hospitality technologies, and integrated control platforms.
Known for bridging the gap between consultants, architects, operators, and technology vendors to ensure cohesive design delivery and future-ready infrastructure. Strong focus on user experience, operational efficiency, scalability, and reliability across complex facilities.
Certified Project Management Professional (PMP) and AVIXA CTS-D / CTS-I, demonstrating mastery in AV system design, integration, and project governance. Active contributor to the global AV community as an AVIXA Xchange Advocate across the Middle East and GCC.
Industry speaker at the Integrated Systems Europe (ISE) 2023 & 2025 in Barcelona, Infocomm India Sep 2025, representing Qatar and contributing insights on evolving AV technologies, project delivery practices, and knowledge collaboration within the global AV community.
Currently, I am part of BLINQ, a division of IMAR Trading and Contracting in Qatar, where I serve as the ELV Projects Manager, focusing on ELV systems and immersive AV solutions. I am committed to continuous learning, staying ahead of industry trends, and mentoring emerging professionals to elevate the AV field
Multitask and multilingual professional with over 27 years of experience in starting projects as an employee and entrepreneur. Strong focus on business development and results. Great team player. Broad experience in management, team building, sales & marketing, writing, and translation, among others.
Diseñador Técnico Audiovisual y Consultor Especialista en Integración y Automatización de Sistemas AV
Con más de 30 años de experiencia en el diseño, implementación y gestión de proyectos audiovisuales complejos, ha trabajado ampliamente en diversos sectores, incluidos el corporativo, minorista, mayorista, educativo y de entretenimiento. Su experiencia abarca el diseño de sonido profesional, la integración de sistemas y las tecnologías AV más avanzadas.
Educación y Formación Especializada:
Administrador de Empresas – Universidad de Medellín
Certified Technology Specialist (CTS) – AVIXA
Formación especializada en sistemas de audio profesional – NSCA, SYN-AUD-CON, CEDIA.
Certificaciones en diseño de sistemas de sonido, talleres de sonido en vivo, integración de sistemas, sistemas de audio para seguridad pública y audio en red.
Experiencia Profesional Clave:
Gerente Estratégico UX, Ambientes Inteligentes (2015-presente): Liderando el desarrollo de negocios en las áreas de audio, video y automatización, con enfoque en la experiencia del usuario e innovación.
Gerente de Ventas Bosch Communications: Gestión de ventas para el Área Andina y Centro America, enfocado a sistemas de audio profesional, megafonía y emergencias.
Gerente de Ventas ProAudio en Telex/ElectroVoice Gestión de ventas para América Latina, centrado en sistemas de audio profesional e intercomunicadores.
Consultor y Diseñador de Sistemas Integrados AV: Amplia experiencia en el diseño y consultoría de sistemas AV para estadios, aeropuertos, oficinas corporativas, universidades, entre otros.
Especialidades:
Diseño e implementación de sistemas AV
Sistemas de comunicación pública y de emergencia
Automatización de audio para espacios inteligentes
Integración de sistemas (Audio-Video-Seguridad)