Lucía de Fátima Schröder Antúnez (She/Her)
Student, Universidad de Málaga
- Xchange Members
- Spain
At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.
With 14 years of experience in audio-visual system integration, consultancy, and deployment across the Asia-Pacific region, I’ve developed a strong understanding of the region’s unique challenges and opportunities. I’ve had the opportunity to work on large-scale AV and broadcast systems for some of the world’s leading multinational companies, aligning with global standards to support seamless collaboration and productivity across diverse teams and locations. I enjoy crafting practical, user-focused technology solutions, and increasingly draw on AI and emerging tech to improve workflows and outcomes. Outside of work, I teach immersive media as an adjunct lecturer, where I get to share my curiosity and inspire students to explore what’s possible.
Frank is an IT/AV Evangelist in the AV Industry. Frank strives to bridge the knowledge gap between Tech disciplines. As a self proclaimed "cert junkie" he holds more than 10+ IT/AV Industry certifications, along with an MS in Cyber-Security/Information Assurance and BS in IT Sec.
Frank is active on social media, is a life-long learner and believes in constant self-improvement. He contributes as an SME to AV publications and IT/Cybersecurity podcasts and events. He also hosts ITFactor, an IT - AV - Tech centric podcast on www.avnation.tv
He volunteers with AVIXA currently serving as the Chair of the Diversity Council where he is constantly mentoring and creating opportunities for community development through open communication.