LAVNCH [CODE] serves technology enthusiasts with the emerging technology news and advice they crave—covering extended reality, experiential advertising, virtual production, and more!
At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.
ISE 2026 will return to Barcelona on 3-6 February 2026.
PUSH BEYOND
Step into out-of-this-world. Ground-breaking. Show-stopping. Spine-tingling. Step into out-of-this-world, for some serious show time.
The world-renowned annual tech show for the systems integration and audiovisual industry returns. Join us for ISE 2026.
Let's turn it up, let's Push Beyond.
#ISE2026 | 📍 Fira de Barcelona Gran Via | 📅 3–6 February 2026 | 🐦 Don’t miss out! Super Early Bird – 50% off ISE Summits until 31 October 2025. 👉 Register now: https://www.iseurope.org/?actioncode=ise2026social
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Senior Solutions Consultant of HKT in Hong Kong, China. I used to be UC and Call Centre (Voice) consultant for 16 years but shifted the role to AV consultant for another 8 years. Fully experience on AV integrated solution with UC, Networking, Security, WIFI 6, 4G/5G Mobility, Cloud, and even Cabling for different projects from smart building, smart office, smart shopping mall, multipurpose hall, auditorium, lecture theater, centralized control room, even to large outdoor LED wall etc.
Aiming for CTS-D now.
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As Manager, Italy & Member Services EMEA at AVIXA I lead the EMEA Member Services Team, collaborating with AVIXA's Global Member Services Team. My regions of responsibility are Italy, Benelux & Nordics, Iberia, France and Malta, and together with my Team I give support to AVIXA’s initiatives, courses and events throughout the EMEA region. I also oversee all AVIXA activities in Italy, collaborating also on Italian translation and communication projects.
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In qualità di Manager, Italy & Member Services EMEA di AVIXA dirigo il Member Services Team EMEA, collaborando con il Member Services Team Globale di AVIXA. Le regioni di mia competenza sono Italia, Benelux & Nordics, Iberia, Francia e Malta e insieme al mio Team mi occupo di dare supporto alle iniziative, i corsi e gli eventi di AVIXA in tutta la regione EMEA. Supervisiono inoltre tutte le attività di AVIXA in Italia, collaborando anche ai progetti di traduzione e comunicazione in italiano.
I lead AVIXA’s APAC marketing and communications initiatives, which include member communication, vertical market events, educational programmes and AVIXA’s brand presence at the association’s trade shows in the region. I look forward to making new connections on the Xchange and leverage digital as a medium to offer value to members and support the association’s commitment of being a hub for AV in the region. https://xchange.avixa.org/users/avixa
I studied mechanical engineering, and moved to Broadcast where I worked in television for 7 years specialising in live and outside broadcast. In 1992 I transitioned from television to AV and set up Hewshott in 2002 as an independent consultancy practice. I lead the Hewshott Group worldwide, supporting each office across 3 continents as they collectively deliver projects for clients worldwide.
Hewshott provides advice and project delivery resources in the AV, IT and Acoustic sectors, blending all three as required to support clients as they navigate through the technical challenges across multiple vertical markets.
Outside of Hewshott, I have engineered numerous recordings and specialise in sacred music recorded on-site and have recorded in some wonderful buildings. In my spare time, my engineering roots surface as I have two classic cars that are in a constant state of repair and maintenance, and the occasional modification.
My passion is the AV industry with a career that's covered retail, distribution, manufacturing and services. I have had the privilege to serve on the board of Avixa and am actively involved in supporting the association and industry wherever possible.