About Kimberly Lancaster
Caster is an award-winning global tech PR firm. We bring an unrivaled blend of public relations, marketing communication, content creation, and social media campaigns for public, private, and startup companies.
Caster is about the people. The agency was built on the guiding principle that talent comes in both small packages and from curious places. We believe that you do not have to be a big firm to surprise and delight your clients. Our team is adept at diving into a variety of industries, and we take the time to become subject matter experts in the technology we are working with. We excel at taking brands and products from their comfort zones and core markets to the technology and mainstream press and developing social engagement and influencer programs to bring them to their communities.
Caster selectively chooses brands and technology that we believe in to work with, and we’re purposely sized so that the senior team touches all accounts. We are committed to the success of our clients – we are not just their agency, but a partner in ideation, strategy, and execution across PR, marketing communication, and social media to successfully drive their business goals and objectives.