With over four decades of experience in the entertainment and event technology field, Jim’s enthusiasm for team and client relationships has been his focus. In the ever-changing world of his craft, he has learned to adapt quickly, prioritize, and execute at the highest level. Jim’s aim as a positive and decisive team leader is on bridging the gap between teams and individuals thus bringing technical and operational maximum efficiency.

For more than 20 years, Renaldo has been involved in many projects, high profile clients, world known companies, members of the media in almost every aspect of the Creative, Promotional, Commercial, Technical, Marketing, Branding, Internet Marketing, Media Project Management, International Relations, Broadcasting, Music Business, Entertainment, Theme Park, High Profile Event Production, Pro-Sports, Recruiting, University Relations, Higher Education, Training & Career Advancement. Born in Ponce, Puerto Rico, his parents enrolled him at the famous Juan Morell Campos Music School where he mastered music theory, piano & vocal training, performing in several theaters, concerts & talent shows around the island. He's a two time graduate of Full Sail University in 1998 with both a Recording Engineering & Film Production Degree. He started his career working on Dreamworks/Steven Spielberg's Amistad as a Production Assistant (Academy Award Nominee Wardrobe Department). In 1999, discovered by Latin Jazz legend Giovanni Hidalgo, he joined ASCAP as a Writer/Publisher member with the release of Humberto Ramirez & Giovanni Hidalgo Best Friends. In 2004 signed with Warner Music Latin & Warner Chappel Music Publishing. In 2008 signed a distribution deal with Universal Music/ FLO Records with his own Necomusic Group. His professional career has been recognized by companies like Discovery Channel, Walt Disney World, Universal Studios, Warner Music & Warner Chappel Music Publishing, Telemundo, American Idol, Disney Performing Arts, Lucasfilms, Star Wars Weekends, Atlanta Braves, WESH-TV, Orlando City Soccer, USA Soccer, the Orlando Magic & Full Sail University. He has produced & has been the face of network campaigns and has consulted major television shows like NBC / Telemundo La Voz Kids & Yo soy el Artista, to name a few. Renaldo has come full circle, as an Industry Outreach Representative with the Employer Development Team at his alma mater serving multiple degree programs, VIP Clients, High Profile Recruiters & Partner employers, nationally and internationally. He is a 3 time Grammy & Latin Grammy considered Artist & Producer, a Recording Academy Member, has contributed numerous years to Disney Live Entertainment & is part of the NBA's Orlando Magic Audio & Video Team.

Especialista AV y desarrollador de negocios de automatización multimedia y edificios, aporto mi experiencia y conocimientos en el diseño, asesoría y negociación de soluciones integrales para la implementación de nuevos proyectos. Mi enfoque estratégico y capacidad para diseñar soluciones personalizadas son clave para la futura implementación de los sistemas en los diferentes espacios corporativos o comerciales, logrando el éxito de los proyectos y la satisfacción del cliente. Con más de una década de experiencia en constante evolución, estoy entusiasmado por seguir contribuyendo al crecimiento y desarrollo en el dinámico mundo audiovisual y de la automatización y la ingeniería.

For the past 22 years, I have been actively involved in this dynamic Industry, witnessing its incredible evolution firsthand.   I started my career as a salesman, working to understand the intricacies of audio and video market. Through education, I climbed the ranks and am now proud to be a partner and Director of Products at Discabos Group Brasil, a leading value-added distributor that supplies products and services to audio and video integrators. My responsibilities are relationships with manufacturers, forecasting, logistics, and product development.   In addition to my role at Discabos, I have been an active member of Avixa for the past decade, immersing myself in this vibrant community of professionals. In 2018, I earned my Certified Technology Specialist (CTS), further solidifying my expertise in the AV industry. I am very proud of it. Four years ago, I received a humbling invitation to join the Avixa Foundation as a Director. Today, I proudly serve as its President, a position that fills me with immense pride and a deep sense of purpose.  For those unfamiliar with the Avixa Foundation, it is a non-profit organization dedicated to encourage the talent pathway and to fostering the careers within the AV industry. We are here to create the futures leaders of our industry. To achieve this, we have assembled an extraordinary team of staff and directors who work to develop activities and programs aligned with our strategic goals. In July 2023 I began to command the operation of DUCaaS, an AV technical services outsourcing company that is part of the Discabos Group. I am concerned about the future of the AV industry regarding two important topics: Education and Sustainability. In November 2023 I started my role at SAVe, as Ambassador for Brazil. Today I serve in The Board of Directors and as co-chair of Sponsorships. I feel a deep sense of purpose in being part of SAVe. I am marathon runner for pleasure, currently live in São Paulo, Brazil, with my wonderful wife Patricia and children Luca and Bianca.

I'm a digital signage pioneer with a relentless drive to push visual boundaries and bridge the gap between the digital and physical realms. From shaping the early days of digital audio workstations in film and TV to spearheading initiatives at Panasonic's Retail TV division, my passion for innovation has always fueled my journey. Key Highlights: Co-founded Activate The Space,instrumental in developing digital signage on the Mac for iconic Time Square LED boards (American Eagle, Clear Channel) Delivered cutting-edge solutions for brands like Under Armour, Nike, Billabong, Quiksilver, Roxy, and RVCA, seamlessly bringing my "Bytes to Bricks" vision to life Currently serving as president of Activate The Space and ATS Pro, the exclusive US distributor for Taylorleds, pioneering immersive in-store experiences My Mission: To empower brands to captivate and connect with their audiences through visually stunning and immersive experiences, seamlessly bridging the gap between online and offline worlds. Ready to Elevate Your Visual Brand Story? Let's explore the possibilities together. Contact me today for a consultation.

 

I developed an AV Rental & Staging Company from the ground up to the 2nd best in sales in Argentina during the 1990s. Worked as independent Technical Director for major corporate shows.  I have worked with projects all across Latin America during the past 30+ years. For the last 17 years, I have had the privilege of being part of ICIA; InfoComm, now AVIXA, helping the development of our industry in Latin America and the Caribbean. Specialties: Professional Audio Visual Industry in Latin America, Non-Profit Organization, AV Business Development, Technical Direction. Strategic Planning, Product Distribution, and Channel Development.