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At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.

Marketing content at ATEN International for Pro AV, KVM, PDU, and Consumer product lines; American living in Taiwan

Apasionado por la tecnología, los proyectos de alto impacto y la innovación — especialmente cuando conectan con lo que sucede hoy y lo que está por venir en América Latina. Soy Business Development Manager para América Latina en soluciones LED profesionales, con experiencia liderando estrategias comerciales para videowalls y entornos visuales de alta disponibilidad. Conozco a fondo los desafíos técnicos y comerciales del sector ProAV, y me enfoco en ofrecer soluciones que combinan calidad, eficiencia y visión de futuro. Además, me dedico a preservar memorias: lidero un emprendimiento para digitalizar formatos analógicos como VHS, MiniDV, vinilos, fotografías y negativos, ayudando a familias a conservar sus recuerdos de manera segura y accesible en el mundo digital. Creo firmemente en la posibilidad de transformar industrias combinando experiencia técnica, enfoque comercial y un propósito claro. Mi motivación: crear valor real — para clientes, para usuarios finales, para las personas que quieren preservar lo que importa. Si compartes intereses en tecnología LED, transformación digital, digitalización de contenido legado o soluciones audiovisuales para América Latina, me encantaría conectar e intercambiar ideas.

The HDBaseT Alliance advances and promotes the adoption of HDBaseT technology as the global standard for ultra-high-definition multimedia distribution. Since its founding in 2010 by LG Electronics, Samsung Electronics, Sony Pictures Entertainment, and Valens Semiconductors, the Alliance has brought together the leading names in the consumer electronics, professional AV, industrial and medical verticals, today boasting more than 200 members and thousands of interoperable products.

A marketing professional and 20-year AV industry veteran, I am a proud CTS holder and enthusiastic #AVfoodie who is passionate about innovative technologies, design, and all things AV. I look forward to connecting with you here on Xchange and invite you to join me on LinkedIn as well.  To reach me, please message me on LinkedIn, as I am unable to reply to conversations here. 

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