Analytical and results-driven Project Manager with extensive experience leading large-scale projects and on-site implementations in Control & Automation, Low-Current Systems, and AV technologies. Passionate about smart building and smart home solutions, ensuring projects are delivered on time, within budget, and aligned with client expectations. Strong background in physics and computer science, enabling structured problem-solving and innovative system integration.

Entrepreneur of the AV industry and communication technologies. Enthusiastic and committed to people, in creating companies with a high human sense, passionate about marketing and new forms of digital communication. With more than 27 years of experience, I currently manage Viewhaus, my goal is to lead the company and make it a benchmark in the AV industry in Mexico, as well as being part of the most important AV service provider network around the world. I I volunteer for AVIXA Xchange and I am part of the AVIXA sustainability advisory group, this allows me to endorse my interest and commitment to sustainability, circular economies and the environment.

As an architect by training (BS Architecture, Cal Poly SLO) and a collaborative technologist with four decades of practice, I’m passionate about mentoring the next generation of AV professionals in the intersection of technology, strategy, and leadership. I've been active in AVIXA since 1986, and served on the national board, 1993-2000. I'm a Fellow of the Society of Marketing Professional Services (SMPS), and an Associate member of the American Institute of Architects.  My expertise spans audiovisual systems design, integrated building technology, strategic business development, and higher education technology planning. I bring an award-winning, B2B design thinking approach developed through leadership roles with national AEC and technology firms. I’ve led marketing and sales strategy, designed future-ready digital experience environments, and helped organizations implement AI-powered tools to scale expertise and performance. I’m available as a mentor or advisor in areas including AV system design for education and civic spaces, AI-enhanced business development, strategic marketing for integrators and consultants, digital experience planning, and leadership development for rising professionals. I’m especially focused on helping firms utilize technology not just to build systems, but to establish credibility, save time, and drive revenue growth. Known throughout the AEC and AV industries for my thought leadership and integrity, I share insights through industry publications, AVIXA and SMPS events, and my blog, CatalystFactor—a resource for growth strategies, leadership development, and marketing innovation. .

I am an expert in Audio Visual solution design and technical connectivity. 

Professor of Digital Marketing Strategies & CMO at Voome I am passionate about digital innovation and take pride in sharing this enthusiasm with my students, colleagues, and clients. I believe that passion is essential to thrive in an ecosystem like ours, where innovation and tools evolve rapidly. My journey in this field began in 2005 in the Mobile VAS market, encompassing early mobile games and ringtones. In 2011, I founded my first startup, Meetale, one of Italy’s pioneering digital publishing platforms, which the Italian Unitary Writers Association recognized as the most significant in the country. Following a substantial international experience in a collaborative project between India and Italy, I founded dfarm – Digital Transformation Factory in 2019. This network was created to embed digitalization within company processes and teams. My commitment to education led me to start teaching at the School of Management at LUM University in September 2019, using the Learning by Doing approach. Since 2022, I have served as Chief Marketing Officer (CMO) at Voome.

About Me I am a Certified Technology Specialist (CTS) with a background in Mobile and Satellite Communication Engineering from the International University of East Africa (IUEA). My passion for technology and curiosity led me to the audiovisual industry during the COVID-19 lockdown. Since then, I’ve supported and led AV projects across Uganda, including digital signage, video conferencing, e-learning studios, and public address systems. I’m dedicated to raising awareness of AV technology in East Africa and hold a Google Digital Marketing certification to enhance the promotion of AV solutions in the region through media. Skills and Expertise Design and Proposal Writing: Crafting comprehensive and tailored AV solutions for clients. Project Experience: Expertise in designing AV systems for stadiums, learning environments, boardrooms, and digital signage. Technical Certifications: AVIXA CTS (Certified Technology Specialist) Dante Certification from Audinate Dante Interests

15+ years in the design engineer audiovisual industry with a focus on Corporate AV & video conferencing.

AV professional experienced in system design, installation, control programming, troubleshooting, RMA processes. Currently working as AV designer for Plan Group with prior experience with Extron (OEM), VMWare (end user). At work, I am all ears for all AV talks. Videowalls are my favorite part of AV and signal processing and distribution is my bread and butter. Projection systems are still a 'Why this' for me and docking stations make things interesting. Audio processors are a 'How' for me and video processors are a 'Wow'. UCC is a path less taken and controllers are the boxes that brought me to AV. Live events are the greener grass on the other side. Off work, I'm a beer with pizza kinda person with occasional buffet ventures. Fond of driving in mountainous terrain and roam around in the city on my motorbike.

Audio Visual Technician | Immersive Experience Specialist | d3 Disguise Operator | Creative Technologist | Project Manager Museum of the Bible Beeple Studios - Beeple LLC