A business, customer focused and sales oriented marketing and communications professional with a strong administration background in the B2B space working with internal executive management and principal brand partners to develop and execute market centric strategies for the South East Asia region. A creative, versatile, nimble, resourceful individual with strong interpersonal, problem solving and relationship building skills to manage a portfolio of projects ensuring schedules and deliverables are met. MNC experience working in teams among culturally diverse colleagues across the region.

At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.

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A marketing professional and 20-year AV industry veteran, I am a proud CTS holder and enthusiastic #AVfoodie who is passionate about innovative technologies, design, and all things AV. I love sharing what this dynamic community has to offer and am excited to serve as Community Manager of AVIXA Xchange!