A University of Central Florida double-alum with a Master’s in Digital Media, Iulia Popescu is a content creator who loves bringing people together over shared interests.  As AVIXA's Coordinator of Digital Content, she produces articles on a myriad of technology topics. She has been working on virtual reality projects lately, transforming folk tales into VR narratives. 

I am Joe Way.

Greetings! I support enterprise AV infrastructure & event productions for Charter Communications.  With a side of telecom.  I completely love my job as it affords the opportunity to thoroughly explore the depths of an ever-changing technological environment.  I can't believe I get paid to do this.   I gripped for a few years, then earned a BA in Mass Comm from Bama, a CTS, chipping away at CCNP collab, and lately have been working with some video creative types.  My roots are in car audio and even though I'm far from 16, it's still one of my favorite subjects.  I have a thing for bicycles too.    

Co-host "Experience AV" Podcast Quality Evangelist Life-Long Learner

Dynamic industry leader with outstanding history of guiding technology companies to achieve year-over-year revenue growth. Goal-driven visionary with demonstrated proficiency at planning and building businesses from concept to operational to long-term profitability. Expertise in applying analytical intelligence, entrepreneurial imagination and administrative ability to opportunities. Turns distinctive competencies into competitive advantages. Adept at positioning organizations as industry leaders and leveraging communication talents to skillfully negotiate successful mergers and acquisitions. Detail-oriented product management expert with proven ability to conceptualize, create and launch vanguard products. Financial manager with record of successfully handling organizational budgets while holding full P&L responsibility.

Eight years working as a Marketing and Operations Manager in the NZ AV industry, including over six years in commercial distribution, and 18 months in commercial and residential installation dealership. Reporting directly to Managing Directors and working closely with sales managers. Experience working, hosting, and travelling with sales, marketing and logistics representatives from globally recognised AV brands where I was highly regarded for my level of commitment and standard of work. Held sole responsibility for presenting and implementing marketing strategies and plans across all brands and products in NZ. Shure APAC Top Marketing Award 2013 I was selected for the QSC Global Distributor Strategy Group, a select number of representatives from across the world who worked together to strategise international and local go-to-market strategies. Held sole responsibility for NZ purchasing and logistics for up to 11 AV brands at a time, requiring an in-depth understanding of stock codes, sales, systems, and communication processes across companies and time zones. Experience working closely with technical salespeople, business development managers, dealers, and end-users. Strong communication, time management and organisational skills, ability to think creatively and strategically, and I enjoy working with and connecting with a wide range of people in and out of business.

A marketing professional and 20-year AV industry veteran, I am a proud CTS holder and enthusiastic #AVfoodie who is passionate about innovative technologies, design, and all things AV. I love sharing what this dynamic community has to offer and am excited to serve as Community Manager of AVIXA Xchange!

Get in touch for anything related to AVIXA in the UK & Ireland - we're here to help and waiting to hear from you!