I came into marketing through technical and sales roles, so I’ve never looked at it like a support function. To me, it’s part of how a company grows, earns trust, and stays relevant. Today I lead global marketing at CTI across Pro AV, broadcast, and mission critical markets. My work sits across growth, positioning, sales alignment, and market strategy in environments where the sales cycles are real, the stakes are high, and credibility matters. I lead a distributed global team and work across markets where strategy cannot just sound smart. It has to hold up in the real world. That means connecting the work to market reality, supporting growth across regions, and making sure execution actually matches the story. I do my best work in complex B2B environments where trust is earned slowly, buyers are skeptical, and activity is easy to confuse with progress. It usually is not. I care a lot about the gap between what a company says, how it operates, and how it grows. That gap tells you whether the strategy is real.
I currently support the global Microsoft partner community, to help connect sellers of Microsoft Teams Rooms to the latest and greatest solutions and actively co-sell in market.
Sajina Adhikari
Undergraduate Student Assistant for Audio/Visual Technical Services, University of Texas at Tyler
Doing integration work for 30 years, primarily residential with some light commercial. CTS, URC Total Control, Control 4, CEDIA certified. Especially skilled at highly complex wire runs, home theater, and home automation systems.