Damon Alexander (He/Him)

Founder , ApexAvCloud

About Damon Alexander

Professional Career Path
  • Early Career: Started in technology on the Major Accounts support team at Dell, which provided an early grounding in enterprise support.
  • Hospitality Leadership: Served as Director of AV at several high-profile locations, including:
    • Ritz-Carlton South Beach
    • Hyatt Pier 66
    • Mandarin Oriental NYC
  • Enterprise Global AV: Led global AV operations at Intercom, managing standardizations across Chicago, San Francisco, Dublin, London, and Sydney.
  • Specialized Technologist Roles:
    • Supported UL University at UL as a Senior Technologist.
    • Led IT operations for Nordstrom Trunk Club.
    • Managed 2,200+ Meraki networks at Groupon.
    • Supported 700+ VMs at Duck Creek.
  • Current Role: Senior AV Engineer at Wintrust Financial, where we are currently modernizing AV across hundreds of rooms and satellite offices.
  • Consultancy: Founded ShortWave Echo in 2023, leading AV programs for Chase and Northwestern Mutual through 2025.
DS Development & APEX Platform In early 2025, founded DS Development to build APEX, an AV operations platform designed for in-house teams and integrators.
  • Core Architecture: Designed the platform end-to-end with a multi-tenant architecture and a comprehensive API.
  • Key Integrations: Built-in support for major industry hardware and software, including Cisco, Crestron, Q-SYS, Biamp, Microsoft Teams, and ServiceNow.
  • Compliance Standards: Designed from the start to meet SOC 2, SOX, and HIPAA security models.
  • Launch Date: Scheduled for July 6, 2026. Wintrust Financial currently runs the on-premise version of the platform.

Company Type

AV/IT Integration IT/Software Development

Department

AV Management

Influencer Of

Details

Online Elsewhere