Active Digital is a leader in delivering Employee Enablement and Customer Experience within Digital Transformations. We are a company that is skilled in designing and executing a customer focused company wide or department level full transition to digital. Our work is built to align your internal teams from IT, Sales, Marketing, e-commerce and After Sales Support around the customer. For most organizations currently down the path with a transformation, there are a few specific areas that Active is typically brought in to launch: - Research customer experience and optimize organizational planning around it - Create a more satisfying customer and/or employee experience - Simplify for my salespeople Salesforce.com and CRM efficiency - More effectively connect my marketing and sales teams to drive higher sales - Connect my e-commerce systems to my after-service support and CRM programs - Unify data and business processes around systems that your teams actually use and trust Unlike most companies, we are built with both strategy and technology experts to see a project designed and through completion. We are experts in hearing your issues, designing the solution, and working through final implementation. No Digital project is too small or too complex for our team.
I came into marketing through technical and sales roles, so I’ve never looked at it like a support function. To me, it’s part of how a company grows, earns trust, and stays relevant. Today I lead global marketing at CTI across Pro AV, broadcast, and mission critical markets. My work sits across growth, positioning, sales alignment, and market strategy in environments where the sales cycles are real, the stakes are high, and credibility matters. I lead a distributed global team and work across markets where strategy cannot just sound smart. It has to hold up in the real world. That means connecting the work to market reality, supporting growth across regions, and making sure execution actually matches the story. I do my best work in complex B2B environments where trust is earned slowly, buyers are skeptical, and activity is easy to confuse with progress. It usually is not. I care a lot about the gap between what a company says, how it operates, and how it grows. That gap tells you whether the strategy is real.
Drew Taylor
President DEXON USA | Video Processors for Video Walls, Digital Signage, Control Rooms, DEXON USA
Founder of DEXON USA, provider of video wall solutions, 4K60 video processors and seamless switchers.