A marketing professional and 20-year AV industry veteran, I am a proud CTS holder and enthusiastic #AVfoodie who is passionate about innovative technologies, design, and all things AV.
I look forward to connecting with you here on Xchange and invite you to join me on LinkedIn as well.
To reach me, please message me on LinkedIn, as I am unable to reply to conversations here.
Vertical AVTV was founded in 2002 in Atlanta, GA by Robert Harlin and Bill Shiverick. We provide a range of technology services - design, installation, integration and management - in the commercial market.
Audio Visual | Structured Cabling | Access Security | Digital Signage | Sound Masking | Satellite Television | WiFi/DAS
We provide these services to our clients throughout the US.
Bill Larsen, CTS, serves as District AV Technology Coordinator for ISD 197 (West St. Paul-Mendota Heights-Eagan, Minnesota), managing AV services across nine buildings including two high schools, two middle schools, and five elementary schools. He holds the CTS credential from AVIXA and serves as a Subject Matter Expert for CTS exam development.
Bill is the founder of Backstage Essentials LLC, an independent consulting practice focused on K-12 performance space and AV systems. His forthcoming book, Backstage Essentials: Skills for Stagehand Technicians in Live Event Production, is being published by Routledge/Taylor and Francis in 2026.
He also serves as Education Coordinator for IATSE Local 490 and brings more than 30 years of experience in educational technology and live event production.
With 14 years of experience in audio-visual system integration, consultancy, and deployment across the Asia-Pacific region, I’ve developed a strong understanding of the region’s unique challenges and opportunities. I’ve had the opportunity to work on large-scale AV and broadcast systems for some of the world’s leading multinational companies, aligning with global standards to support seamless collaboration and productivity across diverse teams and locations. I enjoy crafting practical, user-focused technology solutions, and increasingly draw on AI and emerging tech to improve workflows and outcomes. Outside of work, I teach immersive media as an adjunct lecturer, where I get to share my curiosity and inspire students to explore what’s possible.
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