I came into marketing through technical and sales roles, so I’ve never looked at it like a support function. To me, it’s part of how a company grows, earns trust, and stays relevant. Today I lead global marketing at CTI across Pro AV, broadcast, and mission critical markets. My work sits across growth, positioning, sales alignment, and market strategy in environments where the sales cycles are real, the stakes are high, and credibility matters. I lead a distributed global team and work across markets where strategy cannot just sound smart. It has to hold up in the real world. That means connecting the work to market reality, supporting growth across regions, and making sure execution actually matches the story. I do my best work in complex B2B environments where trust is earned slowly, buyers are skeptical, and activity is easy to confuse with progress. It usually is not. I care a lot about the gap between what a company says, how it operates, and how it grows. That gap tells you whether the strategy is real.

As Co- founder of  VirtuWall and ARC Studios, Bahir is a visionary leader at the intersection of architectural technology and digital storytelling. With a "narrative-first" philosophy, he specializes in transforming traditional physical spaces into immersive, high-impact environments that bridge the gap between cutting-edge hardware and emotional content. Through his work, Bahir continues to redefine the boundaries of the AV industry, evolving standard displays into living museums that inspire global audiences and advance the cultural and economic landscape of the Middle East.

George “Red” Fournier, CTS, serves as Vice President of Technical Services for Laia Technologies North America, leading the company’s technical strategy, partner enablement, and product‑integration initiatives across the U.S. and Canadian markets. With over 40 years in audiovisual engineering, systems design, and unified communications, Red works closely with Laia’s global product and development teams to ensure the company’s camera and software ecosystem delivers seamless, reliable, and customer‑centric experiences. His ability to blend deep engineering expertise with real‑world integrator insight makes him a trusted voice in translating emerging Laia technologies into practical, scalable solutions for corporate, education, and government environments. Red is also known for his leadership and advocacy across the AV industry. He founded AV Gives Back in 2015, uniting the AV community around service and support efforts under the #AVGivesBack banner. He has held several roles within AVIXA’s councils—including the Manufacturers, Diversity, and Women’s Councils—and served as Chairman of the Systems Integrators Council from 2020 to 2022. Throughout the pandemic, he helped guide integrators through unprecedented disruption by establishing collaborative forums, partnering with the ITS Council, and advancing initiatives on contractor best practices, workforce development, and new‑hire onboarding, reinforcing his long‑standing commitment to industry standards and community resilience. Beyond his professional impact, Red is a lifelong volunteer dedicated to service, mentorship, and community support. Since 1985, he has served North Jersey communities as a volunteer firefighter, fire police officer, trainer, and hazardous‑materials emergency responder. He remains deeply engaged in youth development with the Patriots Path Council of Scouting America in New Jersey as a District Commissioner at Large, Unit Commissioner, merit badge counselor, and advancement administrator for both Troop & Crew 144. Red and his wife Beth, celebrated as the first female firefighter and first female captain in the 190‑year history of the City of Paterson Fire Department, are especially proud of their son, Seán, who will enter NJIT’s Ying Wu College of Computing as a first‑year student academically classified as a junior, pursuing Computer Science, Cybersecurity, and AI after completing his A.S., 61 credits, Security+ and ISC2 CC certifications through the County College of Morris/Morris County Share Time Program in Pequannock HS.