Chris Lavelle
Senior Director of Development, EMEA, AVIXA
- Xchange Members
- United Kingdom
Experienced Marketing Manager with a proven track record in the information technology, F&B and services sector. Proficient in driving results through comprehensive Marketing Strategy execution, adept Campaign development and implementation, Account-Based Marketing (ABM), Demand and Lead Generation tactics, as well as impactful Brand Strategy formulation. I possess expertise in orchestrating dynamic Content Programmes, fostering fruitful Strategic Partner relationships, harnessing the potential of Social Media platforms, orchestrating seamless Event Management, optimizing CRM strategies, and navigating the realms of PR & Media.
I am Tanya Houston, the CEO and Managing Director of Wildwood Plus, a PR and marketing agency I founded in 1994. With over 30 years of experience in the industry, I have guided Wildwood's growth and success, providing clients with effective B2B strategies. My role involves shaping the agency's strategic direction and maintaining strong client relationships.
In addition to my work at Wildwood Plus, I am committed to promoting gender equality and supporting women in the technology and AV industry. As the co-lead for the AVIXA Women's Council in the UK, I focus on creating opportunities for professional development and networking for women in AV.
