Mike's illustrious career as a multi-award-winning Creative Technical Director is marked by his profound expertise in designing and executing large-scale fixed installations and live event projects that consistently redefine the frontiers of technology and innovation.   Over the span of more than two decades, Mike has meticulously honed his craft, amassing invaluable experience across a diverse range of industries, including live events, automotive exhibitions, financial expos, museums, science centres, and themed entertainment attractions. His ability to seamlessly adapt to these varied domains is a testament to his versatility and technical acumen.   Mike's extensive portfolio is an impressive showcase of his technical prowess, featuring a broad spectrum of projects, from intricately detailed small-scale endeavours to grand, technologically advanced installations. Collaborating with eminent institutions and corporate giants such as The Sphere – Las Vegas, Walt Disney Imagineering, Universal Studios, The Smithsonian Institute, The Adler Planetarium, The American Museum of Natural History, Apple, Barclays, Coca-Cola, Nike, Farah Leisure, Hyundai, Cedar Fair, Changi Airport Group, Merlin Entertainment, Dubai Parks and Resorts, and the BBC highlights the depth and technical diversity of his skill set.   What truly distinguishes Mike is his exceptional proficiency in merging creative artistry with cutting-edge technology. This intricate fusion is often overlooked in the industry, but it forms the cornerstone of his specialized skill set. Whether he's developing immersive environments that seamlessly integrate state-of-the-art audio-visual systems, interactive displays, and sensory experiences to educate and entertain or orchestrating intricate technical collaborations between creative and engineering teams, Mike consistently delivers projects that not only meet the highest technical standards but also captivate and engage audiences with unprecedented technical precision.   Mike's journey is a testament to his unwavering dedication to pushing the boundaries of immersive experiences and technical innovation. His visionary approach, complemented by his exceptional grasp of complex technical intricacies, has firmly established him as a luminary in the realm of creative and technical direction, setting new industry benchmarks and inspiring others to embrace the intricacies of technology and innovation.  

I lead AVIXA’s Latin America marketing and communications initiatives and I look forward to making new connections on the Xchange.

With over 20 years of experience in the AV and ELV industries, I specialize in AV system design, installation, management, and integration across diverse sectors, including corporate, education, sports, healthcare, hospitality, and government. My career began in 2003 with the AV team at a 5-star hotel in Lebanon, where I developed a passion for AV systems. Technical leadership spans advanced audiovisual ecosystems including digital signage networks, broadcast and media systems, large-format LED environments, video mapping, PAVA and emergency communication systems, intelligent wayfinding, collaboration spaces, lecture theatres, hospitality technologies, and integrated control platforms. Known for bridging the gap between consultants, architects, operators, and technology vendors to ensure cohesive design delivery and future-ready infrastructure. Strong focus on user experience, operational efficiency, scalability, and reliability across complex facilities. Certified Project Management Professional (PMP) and AVIXA CTS-D / CTS-I, demonstrating mastery in AV system design, integration, and project governance. Active contributor to the global AV community as an AVIXA Xchange Advocate across the Middle East and GCC. Industry speaker at the Integrated Systems Europe (ISE) 2023 & 2025 in Barcelona, Infocomm India Sep 2025, representing Qatar and contributing insights on evolving AV technologies, project delivery practices, and knowledge collaboration within the global AV community. Currently, I am part of BLINQ, a division of IMAR Trading and Contracting in Qatar, where I serve as the ELV Projects Manager, focusing on ELV systems and immersive AV solutions. I am committed to continuous learning, staying ahead of industry trends, and mentoring emerging professionals to elevate the AV field