As a broadcast professional and multiplatform strategist with a passion for writing, I bring a unique perspective to content creation. Throughout my broadcasting career, which began in 2005, I have honed my skills in video production, system integration, and live event management. I have also managed interns and performed field marketing projects while maintaining a self-driven commitment to ongoing learning and growth. In addition to my technical expertise, I am also an avid reader and enjoy exploring new avenues for personal and professional development. My work in the digital media and web development sector has given me a fresh perspective on the power of content to connect with audiences and create meaningful change. As a multifaceted individual, I take pride in excelling in various pursuits. From international competitions and sports events to writing and volunteering, I always seek new ways to challenge myself and positively impact the world. If you're looking for a collaborator who can help you bring your ideas to life and deliver results on time, I'm here to help. Let's connect and explore how to work together to achieve your goals.

Over 20 years of experience in engineering, product management, and systems architecture, working in the networking, media & entertainment, and AV industries. Led several industry-first enterprise video-over-IP projects. Founded HiCLIFF with a mission to help address the challenges of managing and securing new modern networked AV and media environments.

Hi everyone, I'm Freddy, Co-founder and Head of Growth of DesignLab. We specialize in high-end lighting design, and we're eager to partner with AV integrators like you. We understand that lighting is often the missing piece in completing a truly immersive AV experience, and we're here to bridge that gap. Our team of architects, lighting designers and engineers can collaborate with you on your projects, providing the design expertise and support you need to create stunning and profitable illumination solutions. My background in electronic engineering and a lifelong fascination with technology have driven me to explore the cutting edge of innovation. This passion led me to co-found DesignLab, where we're constantly seeking new ways to elevate spaces and inspire those who inhabit them. We believe that collaboration is key to success, and we're excited to explore partnership opportunities with AV integrators who share our vision. Whether you need assistance with a specific project or are looking to expand your service offerings from high-end lighting, to museums and interactive solutions, we're here to help. We offer a range of services, including design consultation, specification assistance, and ongoing support. I'm looking forward to connecting with you and exploring how we can work together to create truly exceptional spaces. Feel free to reach out if you have any questions or would like to discuss potential collaborations.

At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.

Get in touch for anything related to AVIXA in the UK & Ireland - we're here to help and waiting to hear from you!

A marketing professional and 20-year AV industry veteran, I am a proud CTS holder and enthusiastic #AVfoodie who is passionate about innovative technologies, design, and all things AV. I look forward to connecting with you here on Xchange and invite you to join me on LinkedIn as well.  To reach me, please message me on LinkedIn, as I am unable to reply to conversations here.