Brechtje De Splentere (She/Her)

Global Marketing Manager, Bematrix NV
Michele Rodriguez

Regional Account Executive, beMatrix USA

Bahir Omar

Managing Partner , VirtuWall Company & ARC Studios Middle East

As Co- founder of  VirtuWall and ARC Studios, Bahir is a visionary leader at the intersection of architectural technology and digital storytelling. With a "narrative-first" philosophy, he specializes in transforming traditional physical spaces into immersive, high-impact environments that bridge the gap between cutting-edge hardware and emotional content. Through his work, Bahir continues to redefine the boundaries of the AV industry, evolving standard displays into living museums that inspire global audiences and advance the cultural and economic landscape of the Middle East.