With over 20 years of experience in the AV and ELV industries, I specialize in AV system design, installation, management, and integration across diverse sectors, including corporate, education, sports, healthcare, hospitality, and government. My career began in 2003 with the AV team at a 5-star hotel in Lebanon, where I developed a passion for AV systems. Technical leadership spans advanced audiovisual ecosystems including digital signage networks, broadcast and media systems, large-format LED environments, video mapping, PAVA and emergency communication systems, intelligent wayfinding, collaboration spaces, lecture theatres, hospitality technologies, and integrated control platforms. Known for bridging the gap between consultants, architects, operators, and technology vendors to ensure cohesive design delivery and future-ready infrastructure. Strong focus on user experience, operational efficiency, scalability, and reliability across complex facilities. Certified Project Management Professional (PMP) and AVIXA CTS-D / CTS-I, demonstrating mastery in AV system design, integration, and project governance. Active contributor to the global AV community as an AVIXA Xchange Advocate across the Middle East and GCC. Industry speaker at the Integrated Systems Europe (ISE) 2023 & 2025 in Barcelona, Infocomm India Sep 2025, representing Qatar and contributing insights on evolving AV technologies, project delivery practices, and knowledge collaboration within the global AV community. Currently, I am part of BLINQ, a division of IMAR Trading and Contracting in Qatar, where I serve as the ELV Projects Manager, focusing on ELV systems and immersive AV solutions. I am committed to continuous learning, staying ahead of industry trends, and mentoring emerging professionals to elevate the AV field

We’re the Hub for All People and Things AV We are the community for the creative professionals who use technology to create integrated experiences. AVIXA is the Audiovisual and Integrated Experience Association, producer of InfoComm trade shows around the world, co-owner of Integrated Systems Europe, and the international trade association representing the audiovisual industry.

With over a decade of experience in the entertainment and AV industry. I have honed my skills as a versatile sound engineer and a seasoned AV professional. My Career journey stared in the dynamic world of studio recordings and mixing, where I developed a deep understanding of the technical and creative aspects of sound engineering.  Eventually with a transition to the AV industry, I got expertise in pre-sales design and consultancy in the Hospitality, Retails, Stadium, Enterprise, Educational and mixed use spaces.  Honored to be featured in the prestigious "40 under 40 INAVATE APAC 2023"  My mission extends beyond technical excellence. I am committed to support the next generation of AV professionals, offering guidance and mentorship to help them navigate their careers.  In addition to my professional endeavors, I am passionate about promoting mental wellness. I strive to create awareness and provide support for individuals dealing with depression. By focusing on mental wellness, I aim to foster a healthier and more supportive environment for all.