I have many years of experience in the AV industry and have the privilege of leading the outstanding marketing team at Broadfield Distributing. I host Broadfield LIVE Webinars, dealer spotlights, and Liquid Lunch & Learn tutorials—often accompanied by carefully selected craft beers, with New England Hazy IPAs featuring Citra hops being a standout favorite. I truly value the relationships I’ve built with AV integrators and VARs over the years, and I look forward to connecting with you and learning more here on AVIXA Xchange.

Dr. Josiah Way is the Executive Director, Digital Spaces at the University of California, Los Angeles (UCLA), known as a revolutionary visionary and innovator in the audiovisual industry. As the leading educational technology thought leader, Joe was recognized as the 2019 AV Professional of the Year, 2023 AV Living Legend, 2008 Businessman of the Year, and is named to multiple top industry and influencers lists, including the 2024 global Top 100 Innovators and Entrepreneurs, 2024 Who’s Who in America, 2023 Top 50 UC Professionals, and 2019 and 2022 Top 30 Higher Ed IT Leaders lists. He is a highly sought keynote speaker and writer, most acclaimed for his innovative design of the technology standard for hybrid instruction and business development within the higher ed vertical. Joe is the cofounder of the Higher Education Technology Managers Alliance (HETMA) and serves as the Editor-in-Chief of Higher Ed AV Media, host of the Higher Ed AV Podcast, and writer of the Business of AV monthly column. Dr. Way authored the bestselling book, Producing Worship, and is a regular contributor to multiple leading AV-industry publications, while also serving on numerous corporate and higher education advisory boards. Joe has over 30 years’ experience in education, technical production and the arts, and organizational leadership and management. He has been featured in Forbes Magazine, the Wall Street Journal, ABC and PBS Television, Yahoo News, and consulted for high profile organizations like the United Nations, US Department of Education, and over forty Fortune 500’s. In his free time, Joe enjoys cruising the lake on his boat with family and friends, golfing PGA West, and perfecting his Traeger meat-smoking techniques. Oh, and he once won his fantasy football league. Joe is available for speaking engagements, media appearances, and business development consulting.

Graphic designer with knowledge of Digital Marketing, more than 7 years experience in the audiovisual market working in one of the most important distribution companies in Mexico NOVOTECH®. Diseñadora Gráfica con conocimientos de Marketing Digital, más de 7 años de experiencia dentro del mercado Audiovisual laborando en una de las compañías de distribución más importantes en México NOVOTECH®.