Barry Goch

Product Marketing Manager, AJA Video Systems
Alexis Bou Farhat, CTS-D, CTS-I

ELV Project Manager, IMAR Trading and Contracting

With over 20 years of experience in the AV and ELV industries, I specialize in AV system design, installation, management, and integration across diverse sectors, including corporate, education, sports, healthcare, hospitality, and government. My career began in 2003 with the AV team at a 5-star hotel in Lebanon, where I developed a passion for AV systems. Technical leadership spans advanced audiovisual ecosystems including digital signage networks, broadcast and media systems, large-format LED environments, video mapping, PAVA and emergency communication systems, intelligent wayfinding, collaboration spaces, lecture theatres, hospitality technologies, and integrated control platforms. Known for bridging the gap between consultants, architects, operators, and technology vendors to ensure cohesive design delivery and future-ready infrastructure. Strong focus on user experience, operational efficiency, scalability, and reliability across complex facilities. Certified Project Management Professional (PMP) and AVIXA CTS-D / CTS-I, demonstrating mastery in AV system design, integration, and project governance. Active contributor to the global AV community as an AVIXA Xchange Advocate across the Middle East and GCC. Industry speaker at the Integrated Systems Europe (ISE) 2023 & 2025 in Barcelona, Infocomm India Sep 2025, representing Qatar and contributing insights on evolving AV technologies, project delivery practices, and knowledge collaboration within the global AV community. Currently, I am part of BLINQ, a division of IMAR Trading and Contracting in Qatar, where I serve as the ELV Projects Manager, focusing on ELV systems and immersive AV solutions. I am committed to continuous learning, staying ahead of industry trends, and mentoring emerging professionals to elevate the AV field
Jen Squirewell

Manager, Councils Administration, AVIXA

InfoComm—it's how we connect. InfoComm is the world’s most vital pro AV show. Where the unseen technology behind our modern lives is at work and at play. Transparent 3D LED screens. Mixing boards used by the biggest touring artists. And massive control rooms broadcasting sports, viral videos and more. ​ It’s where global brands launch new products and where you’ll tap into a vast network of extraordinary humans changing how we experience the world. From the coffee we smart brew to the concert we jam to—and all the moments in between. Lift the curtain on what’s powering connection today. And cue the lights for what’s powering it tomorrow.
Founded in 1978, LANG AG is a globally leading wholesaler of visual presentation technology, offering solutions for both rental and sales. Through innovation and technological pioneering, the company has earned an excellent reputation in the AV industry. LANG identifies promising technologies at an early stage and successfully supports them through to market maturity. With independent subsidiaries in Switzerland, the United Kingdom, Spain, the United Arab Emirates, and the Netherlands, LANG serves the professional AV market across Europe and internationally. The company operates discreetly in the background, ensuring the highest level of confidentiality toward end customers. A comprehensive portfolio of cutting-edge AV technology, around 220 dedicated employees, and long-term partnerships underscore LANG AG’s commitment to innovation – today and in the future. 
Lisa Matthews, CTS

Open to opportunities , NA

A marketing professional and 20-year AV industry veteran, I am a proud CTS holder and enthusiastic #AVfoodie who is passionate about innovative technologies, design, and all things AV. I look forward to connecting with you here on Xchange and invite you to join me on LinkedIn as well.  To reach me, please message me on LinkedIn, as I am unable to reply to conversations here. 
Tyler Lawrence

Manager, Council Administration, AVIXA

I'm Tyler Lawrence, the Manager of Council Administration here at AVIXA. I work with the AVIXA Councils to support their missions and projects. Please chat with me if you would like more information on our Councils or would like to get involved.