ABU ALI FARMIDI (He/Him)

I am a professional digital marketer with expertise in SEO, online growth strategies, content marketing, social media marketing, and search engine optimization.

Performance-driven professional offering over 18 years of insightful experience, building on a strong foundation in AV systems and workplace transformation strategy, I work hands-on with clients to design, implement, and optimize technology that drives collaboration, innovation, and productivity in the modern workplace.

As Co- founder of  VirtuWall and ARC Studios, Bahir is a visionary leader at the intersection of architectural technology and digital storytelling. With a "narrative-first" philosophy, he specializes in transforming traditional physical spaces into immersive, high-impact environments that bridge the gap between cutting-edge hardware and emotional content. Through his work, Bahir continues to redefine the boundaries of the AV industry, evolving standard displays into living museums that inspire global audiences and advance the cultural and economic landscape of the Middle East.

I am an expert in Audio Visual solution design and technical connectivity. 

I pride myself on being a results oriented, hands-on individual with progressive technical experience. My management style strongly emphasizes teamwork and the principles of audio-visual manufacturing.

Technology Project Manager with multidisciplinary experience in Smart Buildings, Building Automation, Physical Security, Low Current Systems and Professional AV. Experienced in leading end-to-end technology projects throughout the full project lifecycle, from planning and design coordination to on-site implementation, commissioning and successful handover. Having progressed from hands-on engineering and automation roles to project management, I have developed a practical understanding of both the technologies I deliver and the business objectives they support. This enables me to bridge engineering teams, stakeholders and business priorities while maintaining a strong focus on quality, reliability and successful project outcomes. As a PMP® certified professional with master's degrees in Informatics Systems and Business Administration, I combine engineering expertise, structured project management and business knowledge to balance technical excellence with strategic decision-making throughout every stage of project delivery. For me, success is measured not only by meeting scope, schedule and budget, but by delivering solutions that perform reliably, create long-term value and continue to support business objectives long after project completion. Throughout my career, I have collaborated with multidisciplinary teams, contractors, vendors and clients across domestic and international projects. I believe successful projects are built on careful planning, transparent communication, accountability and disciplined execution. I also leverage AI to enhance project planning, decision-making, documentation and delivery efficiency while maintaining sound engineering judgement and professional responsibility. I am committed to continuous learning and professional development, continually improving project delivery to keep pace with evolving technologies, industries and business needs. My goal is to deliver reliable technology solutions, build long-term professional relationships based on trust and consistency, and create lasting value for clients, organisations and stakeholders.

𝐘𝐨𝐮𝐫 𝐩𝐫𝐞𝐦𝐢𝐞𝐫 𝐬𝐨𝐮𝐫𝐜𝐞 𝐨𝐟 𝐜𝐮𝐬𝐭𝐨𝐦-𝐦𝐚𝐝𝐞 𝐬𝐦𝐚𝐫𝐭 𝐥𝐞𝐜𝐭𝐞𝐫𝐧𝐬 𝐚𝐧𝐝 𝐩𝐨𝐝𝐢𝐮𝐦𝐬 𝐟𝐨𝐫 𝐩𝐫𝐞𝐬𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐭𝐫𝐚𝐢𝐧𝐢𝐧𝐠𝐬 𝐚𝐭 𝐮𝐧𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐢𝐞𝐬, 𝐜𝐨𝐧𝐟𝐞𝐫𝐞𝐧𝐜𝐞𝐬 𝐚𝐧𝐝 𝐞𝐯𝐞𝐧𝐭𝐬. 𝐘𝐨𝐮𝐫 𝐩𝐫𝐞𝐦𝐢𝐞𝐫 𝐬𝐨𝐮𝐫𝐜𝐞 𝐨𝐟 𝐜𝐮𝐬𝐭𝐨𝐦-𝐦𝐚𝐝𝐞 𝐬𝐦𝐚𝐫𝐭 𝐥𝐞𝐜𝐭𝐞𝐫𝐧𝐬 𝐚𝐧𝐝 𝐩𝐨𝐝𝐢𝐮𝐦𝐬 𝐟𝐨𝐫 𝐩𝐫𝐞𝐬𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐭𝐫𝐚𝐢𝐧𝐢𝐧𝐠𝐬 𝐚𝐭 𝐮𝐧𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐢𝐞𝐬, 𝐜𝐨𝐧𝐟𝐞𝐫𝐞𝐧𝐜𝐞𝐬 𝐚𝐧𝐝 𝐞𝐯𝐞𝐧𝐭𝐬. - 20+ years of expertise. - Our lecterns are manufactured with pieces of 4-6mm aluminium, meaning that our products will last for decades, - We count with more than 100's of resellers worldwide. - Custom-made for a perfect fit and style. Check all our models: https://www.intelligentlecterns.com/index.html

15+ years in the design engineer audiovisual industry with a focus on Corporate AV & video conferencing.

At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.

Live Sound Engineer with over 30 years of experience in live events, conferences, and corporate productions. Strong background in sound system design, setup, and operation for demanding, large-scale events. Known for reliability, adaptability, and effective collaboration with production teams.