This is no overt tie to digital signage in retail, but the implications of a partnership between US grocer giant Kroger and the tech firm Nvidia are interesting for anyone doing AV in retail.
The companies are collaborating on what is described as a “state-of-the-art AI lab and demonstration center” intend to help reinvent the supermarket shopping experience.
The largest grocer in the US and NVIDIA say in PR the center will expand Kroger’s freshness initiatives, improve shipping logistics and create a better shopping experience in stores through digital twin simulations — virtual models designed to accurately reflect store layouts and other operations.
“Our collaboration with NVIDIA supports Kroger’s ‘Fresh for Everyone’ commitment,” says Wesley Rhodes, VP Technology Transformation & Research and Development at Kroger. “We look forward to learning more about how AI and data analytics will further our journey to provide our customers with anything, anytime, anywhere.”
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