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Heading into their 100th season, the New York Giants enjoy one of the richest histories in professional football and have played a significant role in the growth of the National Football League (NFL). Representing the country’s largest city, the Giants helped the new sports league gain national media attention and an extensive fan base in 1925. The Giants are a family-led enterprise with eight NFL championships, including four Super Bowl wins.

the challenge

When General Manager Joe Schoen joined the Giants organization, he sought to modernize the team’s draft room to upgrade the process from manually moving magnets on the walls to a digitally powered command center with multiple screens that could display resourceful data to power some of the team’s most important decisions. As Director of Football Data and Innovation, Ty Siam researched for a partner to help design and install a state-of-the-art facility that could display the analytics and details pulled together by the team.  

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