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It’s Marketing Monday!
Here is the AV Marketers Meetup & Networking Event wrap up! Take a look at the overview from this IC23 event:
- Over 50% of marketers say their budget has increased since 2022 (8% say budget has decreased)
- 50% plan to support more events this year than in 2022
- Lead-gen has the most budget, closely followed by demand-gen
- Biggest challenge is converting reach into leads
Let us know what you think and what you’d like to see for future Marketing Monday posts!
P.S. If you missed this event at InfoComm 2023, keep an eye out for next year’s event lineup.
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Thanks, @Hannah Zelmanski!
Here's a summary of that meetup at InfoComm: InfoComm 2023: AV Marketers Meetup & Networking | AVIXA Xchange.